JD Sports Fashion
Seasonal Store Colleague - BHX Airport

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JD Sports Group – Sales Assistant
About the JD Group
Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni-channel retailer of Sports Fashion, Outdoors, and Gyms, operating across numerous markets worldwide.
JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019. The group aims to be the leading global omnichannel retailer in the sports and outdoor industry.
The Opportunity
We seek enthusiastic Sales Assistants to deliver exceptional customer experiences in a dynamic environment. The role sits at our Birmingham Airport store (B26 3QJ), operating across a range of shifts including 3:30am to 11pm, weekends and bank holidays.
Key Details & Requirements
- Working Conditions: Airport environment; shifts including weekends and bank holidays.
- Working Hours: 3:30am – 11pm, with opportunities for unpopular shifts (10pm–6am) paying premium rates.
- Candidate Eligibility:
- Must provide reference history for the last 5 years.
- Will undergo a DBS criminal record check as per Airport Security Regulations.
- Age Requirement: Not suited to Young Workers (Under 18) – compliance with Protection of Young Persons (Employment) Act 1996 prevents employment between 10pm–6am.
Role Overview
We are looking for a motivated and customer-focused Sales Assistant eager to join JD Sports and drive operational excellence. With opportunities for career development and progression, this role is ideal for those passionate about excelling in a fast-paced retail environment.
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
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Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
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Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
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Responsibilities
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Provide exceptional customer service:
- Greet customers warmly.
- Ensure positive shopping experiences.
- Uphold customer service measurement standards.
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Drive and exceed sales targets:
- Use in-store technology effectively (e.g., tablets, POS systems).
- Offer broad product range guidance.
- Maximise add-on sales opportunities.
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Maintain merchandising and floor standards:
- Keep the store floor clean and visually appealing.
- Organise stock aligned with brand guidelines.
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Support store operations:
- Assist other departments as needed.
- Represent JD Sports professionally.
- Adhere to company safety protocols.
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Transaction processing:
- Handle cash and card payments accurately.
- Upsell and cross-sell products across categories.
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Stock management:
- Replenish shelves and maintain organised display areas.
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Customer queries and support:
- Resolve issues professionally.
- Collaborate with the sales team to meet store objectives.
Key Performance Indicators & Objectives
- Contribute to monthly sales targets (exceeding or achieving).
- Drive Additional KPIs including:
- Units Sold.
- Store Conversion Rate.
- Average Transaction Value (ATV).
- Units Per Transaction (UPT).


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Achieve targets for upselling and cross-selling.
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Maintain a high Net Promoter Score.
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Ensure shop floor stock is fully replenished daily.
Required Skills & Experience
- Ability to thrive in a fast-paced, customer-centric retail environment.
- Opportunity-minded approach: willing to use challenges as learning experiences.
- Strong interpersonal and communication skills for customer interaction.
- Flexibility to manage varied shifts, including weekends and holidays.
Benefits
JD Sports recognises the hard work of its team and offers competitive benefits:
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25% employee discount on qualifying products across:
- JD Sports
- Size?
- Foot Patrol
- Blacks
- Millets
- GO Outdoors (available in-store and online)
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Exclusive deals from selected retailers and hospitality partners via the TELUS Health benefits platform.
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Access to counselling and digital health/well-being services (pef 과거 THF).
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Health cash plans for employees.
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Internal development courses with flexible learning opportunities:
- Professional career growth.
- Apprenticeships and accredited qualifications (available England only).
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Discounted gym memberships at JD Gyms.
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Colleague networks – share experiences and support initiatives.
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Volunteering opportunities with the JD Foundation.
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Employee forums for {"input tonsifation}.
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Progressive holiday allowance, aligned with experience.
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