Reed Technology
Segment Marketing Manager, Professional Services
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Segment Marketing Manager, Professional Services
Segment Marketing Manager
Management Consulting Industry
(LexisNexis Legal & Professional, part of RELX)
Are you passionate about driving impactful marketing programs that generate high-quality leads? Do you enjoy turning industry insights into compelling campaigns that engage and grow a global audience?
About Our Team
LexisNexis Legal & Professional, operating in over 150 countries with 11,800 employees worldwide, is a division of RELX (relx.com), a global leader in information-based analytics and decision-making tools for professional and business customers.
We combine AI and advanced technologies to transform the legal market, enhancing productivity and empowering legal professionals. Our 2,000+ technologists, data scientists, and experts develop ethical and powerful generative AI solutions, ensuring responsible innovation through RELX’s Responsible AI Principles (link).
About the Role
As Segment Marketing Manager, you’ll lead global marketing initiatives tailored to the Management Consulting industry. This role involves strategic collaboration with cross-functional teams to design, develop, and execute campaigns that drive engagement, demand, and business growth.
Responsibilities include:
- Developing an in-depth understanding of customer needs, market trends, and regulatory shifts in the Management Consulting sector.
- Monitoring industry news and competitive dynamics to shape marketing strategies and content approaches.
- Advocating for customer-centric perspectives across internal stakeholders to ensure relevance and impact.
- Creating inclusive, audience-specific messaging, personas, and value propositions tailored to segment needs.
- Leading content creation for global, multi-channel campaigns and collaborating on integrated strategies.
- Partnering with cross-functional teams (sales, product, sales enablement, marketing) to align efforts, share insights, and support effective client engagement.
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Responsibilities
- Develop a deep understanding of Management Consulting industry dynamics, including customer pain points, market trends, and regulatory changes.
- Track industry developments and competitive movements to inform marketing strategy, content, and campaign directions.
- Champion customer insights across internal teams to ensure marketing messaging remains relevant and impactful.
- Craft segmented, audience-focused messaging, communication personas, and value propositions.
- Lead global content development for multi-channel campaigns, including sponsored content, digital campaigns, and thought leadership.
- Collaborate with sales, product, and enablement teams to refine go-to-market positioning and alumni programmes.
- Work with ABM (Account-Based Marketing) teams to align campaigns and maximize revenue potential.
- Contribute to lead generation efforts, ensuring high-quality lead capture and predictive analytics.
Requirements
Must-have qualifications and experience:
- Proven B2B marketing experience, particularly within Management Consulting or professional services.
- Ability to translate complex market data into actionable marketing strategies.
- Strong communication and storytelling skills with a data-driven mindset.
- Experience collaboration across multi-functional teams while managing portfolios across multiple campaigns.
- Familiarity with ABM, CRM platforms (e.g., Salesforce, HubSpot), and marketing automation tools.
- Curiosity, initiative-taking, and a collaborative mindset.
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Benefits & Workplace
We value health, well-being, and work-life balance. As part of your package, we offer:
- Flexible working hours – tailor your schedule to align with your productivity peaks.
- Wellbeing initiatives, shared parental leave, sabbaticals, and study assistance to support your growth.
- Location-specific benefits – access localised benefits based on your workplace region.
- Commitment to diversity, equity, and inclusion, ensuring a fair and accessible hiring process.
About LexisNexis Legal & Professional
LexisNexis boosts productivity, improves decision-making, and advances the rule of law worldwide—helping:
- Lawyers win cases, manage workloads, and grow practices.
- Corporations understand markets and prevent bribery or corruption in supply chains.
- Global associations & justice systems fight human trafficking and prosecute war crimes.
With a legacy of digital innovation (first to bring legal and business information online), we combine advanced analytics and AI to support critical missions and global business challenges.
Important Note on Scams
We never request monetary payments or banking details from candidates. For support needs, please visit our Accommodation Support Page or contact 1-855-833-5120. Learn how to spot scams here.
Policy Statements
- Equality Opportunity Employer: We consider all qualified applicants without regard to any characteristic protected by law (e.g., race, sex, age, disability, veteran status).
- USA applicants: Access EEO rights here.
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