RevenueCat
Senior ABM Manager
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RevenueCat Overview
RevenueCat removes the headaches of building and scaling in‑app subscriptions. Since graduating from YC’s S18 batch we’ve grown into the default monetization platform for mobile: we’re in >40% of newly shipped subscription apps, we process $12B+ in annual purchase volume, and we help everyone from a solo dev in Brazil to the OpenAI mobile team understand and grow their revenue.
We’re a remote‑first crew of 150+, spread across 25+ countries, and guided by values we actually practice: Customer Obsession, Always Be Shipping, Own It, and Balance. If you want your work to touch hundreds of millions of end‑users (and help the developers behind them get paid), you’ll fit right in.
The Role
We’re hiring a Senior ABM Manager to help RevenueCat speak to, engage, and build pipeline with established consumer apps.
This is not your standard “own the funnel” demand gen role. And it is definitely not the kind of ABM where you buy a list, launch ads, hand accounts to a BDR team, and hope enough people agree to a demo.
RevenueCat doesn’t run that kind of GTM motion. We’re a marketing-led, inbound-first company with a lean, technical sales team. Our sales motion is consultative by design: engineers and account managers helping product, engineering, and growth teams understand the tradeoffs of app monetization, not pushing people through a generic enterprise SaaS sales process. Your job is to create the kind of campaigns, experiences, and account-specific moments that make the right people want to talk to us.
You’ll work closely with Cameron, our sales team, events, content, product marketing, and RevOps to build the next version of ABM at RevenueCat.
We already know many of the accounts we care about. We already have a strong market position. We have thousands of engaged contacts in our CRM and a history of creative campaigns, events, data reports, and account-based plays that have worked (and plenty that haven’t). Now we need someone to turn that raw material into a more deliberate, repeatable, and creative pipeline engine for larger apps.
On any given day, you might be dissecting the monetization flow of a top-grossing fitness app, turning State of Subscription Apps data into a private benchmark report for a target category, vibe-coding a personalized landing page for a strategic account, or building an AI workflow that turns account signals into a useful sales play.
ABM at RevenueCat should not feel like ABM anywhere else. If it looks like a generic SaaS ad, we probably don’t want to do it.
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What You’ll Be Responsible For
Building the Strategic Account Engagement Engine
- Help map, prioritize, segment, and activate target accounts across the consumer app ecosystem.
- Understand what monetization model an app uses, how mature its subscription strategy is, whether it is testing web funnels, what its paywall experience looks like, how its app store reviews talk about pricing, what its product and growth teams are hiring for, and where RevenueCat might credibly help.
Creating ABM Plays That Do Not Feel Like ABM
- Architect 1:1 and 1:few campaigns that feel useful, researched, and hard to ignore.
- Create category-specific benchmark experiences, personalized pages, private data readouts, and invite-only discussions.
Earning Mindshare and Trust with the “Big App” Ecosystem
- Understand what established apps care about, where they struggle, what they misunderstand about RevenueCat, and what messages actually earn attention from product, engineering, and growth leaders.
Partnering Closely with Sales
- Work directly with Chris, Amanda, and the sales team to turn field feedback into better campaigns.
Building AI-Native GTM Workflows
- Rebuild account research, signal monitoring, landing page generation, campaign orchestration, reporting, and nurture flows in a more AI-native way.
Owning the Account Journey from “Mapped” to “In Conversation”
- Define metrics that matter, such as target accounts mapped, contacts identified, meaningful engagement, meetings booked, opportunities created, assisted pipeline, and ABM-sourced pipeline.
What This Might Look Like In Practice
- Build personalized monetization teardowns, private benchmark briefs, post-App Growth Annual follow-ups, 1:1 landing pages, AI workflows, and campaigns that adapt brand moments for a senior, scaled-app audience.
What Success Looks Like
Within the First Month
- Get hands-on with RevenueCat’s product, customer base, and current GTM motion.
- Build relationships with the broader GTM team.
- Audit the current ABM foundation.
- Understand how larger apps evaluate RevenueCat.
- Ship your first small-but-useful contribution.
Within the First 3 Months
- Run at least one end-to-end ABM play.
- Define an initial account journey model.
- Own an assisted pipeline number.
- Build a strong feedback loop with Sales.
- Propose a roadmap for taking RevenueCat’s ABM efforts to the next level.
- Rebuild at least one GTM process into a more scalable, AI-native workflow.
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Within the First 6 Months
- Launch multiple 1:1 or 1:few plays.
- Partner with Events and Sales on a strategic account experience.
- Work with Content or Product Marketing on assets for larger apps.
- Build reusable campaign frameworks.
- Help the GTM team on how to talk to established apps.
- Show early evidence that ABM is creating higher-quality conversations and pipeline.
After 12 Months
- Built a repeatable ABM engine for strategic consumer app accounts.
- Grown ABM-sourced and ABM-assisted pipeline.
- Shown RevenueCat’s credibility with larger, established apps.
- Become an internal expert on how big apps operate and engage with them.
- Created account plays that Sales wants to use.
- Established a system for learning from every campaign, event, and account interaction.
What We’re Looking For
- 5+ years of experience in demand generation, ABM, integrated campaigns, or a related GTM role.
- Experience building pipeline with strategic accounts.
- AI-native approach to work.
- Passion for consumer apps and app monetization.
- Experience with tools like Salesforce, Clay, and 6sense.
This Role Is Probably Not For You If
- You want a large BDR team to brute-force account engagement.
- You measure success primarily in lead volume.
- You think “enterprise marketing” means making things more formal and less interesting.
- You need every process to be fully built before you can make progress.
- You are uncomfortable getting hands-on with copy, tools, landing pages, data, workflows, events, and sales feedback.
Bonus Points if You Have
- Experience in mobile apps, consumer subscriptions, or developer tools.
- Familiarity with subscription growth concepts.
- Experience building executive dinners, roundtables, workshops, or event-led account plays.
- A track record of using AI to make GTM workflows faster, smarter, or more personal.
What We Offer
- Competitive equity in a fast-growing, Series C startup.
- 10-year window to exercise vested equity options.
- Fully remote and flexible work environment.
- 4-5 weeks of suggested time off annually.
- $2,000 USD for workspace setup and $1,000 USD annual stipend for continuous learning.
Curious about the interview process? Discover more in our blog post about how we hire and learn tips to help you succeed.
Compensation Range: $189K
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