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Who We Are
VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.
About WPP
WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.
As a Social Account Director
You will be a key leader within our client service team, acting as the primary owner of significant client relationships with a focus on social media excellence. This role is the perfect blend of social-first strategic oversight and executional leadership. You will be responsible for guiding your accounts, translating client business challenges into powerful social and digital marketing strategies, and leading your team to deliver flawless, integrated campaigns that thrive in the social landscape. This is an opportunity to take ownership of account growth, drive commercial success, and mentor a team of talented social specialists, all while leveraging cutting-edge AI and technology to deliver exceptional results.
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What You Will Be Doing
- Own and nurture key client relationships, acting as the primary strategic partner for all social media and digital communications, ensuring their business objectives are consistently met and exceeded.
- Lead the development and execution of innovative social media strategies, from platform-specific content plans to large-scale integrated campaigns (organic and paid).
- Take ownership of the financial health of your social accounts, including accurate forecasting, revenue generation, budget management, and identifying opportunities for growth.
- Work closely with strategy, creative, and data leads to develop insightful briefs that translate client needs into effective, social-first creative and content strategies.
- Manage, mentor, and develop Social Account Managers and other junior team members, fostering their growth and ensuring high performance and social media expertise across the team.
- Act as the central hub for your accounts, ensuring seamless collaboration between all internal departments to deliver cohesive, socially-led solutions.
- Champion the use of our intelligent operating platform, social listening tools, and AI to drive efficiency, uncover insights, and deliver innovative solutions for clients.
- Confidently present social strategy and creative work to clients, ensuring it is culturally relevant, aligns with their brand, and pushes the boundaries of social media marketing.
Key Skills
- Client Leadership: Proven ability to lead major social media accounts, building deep-seated trust and acting as a respected strategic advisor in the digital and social space.
- Social Media Strategy: Deep expertise in developing and executing comprehensive social media strategies (organic, paid, influencer, community management) that drive tangible business results.
- Commercial Acumen: Demonstrated commercial acumen with experience managing account profitability, scoping complex social campaigns, and forecasting accurately.
- Team Management: Experience in managing and developing small teams of social media professionals, with a passion for mentoring talent and fostering a supportive, high-performing culture.
- Platform Expertise: An expert-level understanding of the entire social media landscape, including the nuances of major platforms (e.g., TikTok, Instagram, LinkedIn, X, Facebook) and emerging trends.
- AI & Technology Fluency: A strong interest and practical understanding of how to apply social listening tools, analytics platforms, and AI to enhance campaign effectiveness and efficiency.
- Confident Communication: Excellent communication and presentation skills, with the ability to articulate complex social strategies clearly and persuasively to senior clients and internal teams.
- Collaborative Spirit: A natural collaborator who can unite and guide multi-disciplinary teams towards a common goal, ensuring everyone is aligned and motivated to create best-in-class social work.
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We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
WPP (VML) is an Equal Opportunity Employer
WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
VML is a WPP Agency
VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X.
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