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Senior Account Director (Experiential)
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About the Role
Our client is an industry-leading experiential marketing agency that manages all in-store and out-of-store experiential events and activations for some of the most well-known FMCG and retail brands.
Responsibilities
The Senior Account Director will oversee client relationships, ensuring satisfaction and growth through successful campaign delivery. Responsibilities include:
- Managing a portfolio of campaigns
- Leading a team
- Mentoring Account Directors & Campaign Managers
This role requires:
- Strong stakeholder management
- Collaboration with internal departments
It is fast-paced and requires significant travel during busy periods to attend events. Attention to detail is crucial for maintaining high-quality execution of events. You will also seek new business opportunities to exceed revenue goals and expand service offerings while leading pitches and submissions.
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Client Relations
- Partner with customers to understand business needs
- Understand category-specific landscapes and trends
- Establish partnerships with key customers
- Respond to client briefs with clear project plans
Strategic and Tactical Planning
- Lead accounts strategically, driving innovation and leadership
- Manage projects from brief to execution
- Champion client service to maintain profitable accounts
- Oversee campaign delivery, managing timelines and costs
- Analyse campaigns and agency performance post-campaign
Commercial Acumen
- Achieve/exceed quarterly account targets
- Prepare financial forecasts for strategic planning
- Provide financial leadership and mentorship to Campaign Managers
- Meet KPIs within agreed margin targets
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Interpersonal / Leadership Skills
- Collaborate positively with the Brand Experience Director and department heads
- Manage team and client expectations for a productive environment
Requirements
- Experience within experiential agencies focusing on FMCG/retail/food/ brands
- Strong client relationship skills and strategic partnership development
- Exceptional client services with a successful business growth track record in fast-paced settings
- Solid financial acumen for budget management and P&L oversight
- Excellent communication, multitasking, and prioritization abilities under deadlines
- Deep understanding of managing experiential and integrated brand campaigns across design, production, logistics, and staffing
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