FlyForm
Senior Account Executive - New Business
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Location: UK Remote but London preferred. Frequent travel to London, client sites and occasional visits to Cardiff.
Salary: £80,000 - £100,000 + Double OTE + Benefits
Type: Permanent | Reports to: CEO
FlyForm is a ServiceNow Elite Partner and 2025 Worldwide Transformation Partner of the Year for Nonprofits. We're looking for a Senior Account Executive to own new business growth - someone who can generate their own pipeline, navigate complex deals, and close without needing the infrastructure of a large SI behind them.
The Role
This is a senior new business role, to own and drive full-cycle sales across our Professional Services and Managed Services portfolio within the ServiceNow ecosystem.
This is not a farming role. You will be expected to generate your own pipeline, navigate complex multi-stakeholder pursuits, and close - without SDR support. You'll sell at deal sizes from £150k to £1m+, into commercially and operationally sophisticated buyers at Director and C-Suite level.
You'll work closely with the CEO, COO, and Pre-Sales, with genuine autonomy and the opportunity to shape how FlyForm goes to market.
What You'll Do
- Generate and close new logo opportunities end-to-end - from prospecting through to signed contract
- Build and manage a self-sourced pipeline across target sectors including Public Sector (with emphasis on Education, Defence, Central Government, and Local Government), Tech/MSPs and the Nonprofit Sector
- Lead multi-stakeholder sales pursuits, managing commercial, technical, and executive relationships simultaneously
- Develop and execute structured territory and account plans
- Position FlyForm's Professional Services and Managed Services propositions with credibility and commercial precision
- Partner with ServiceNow's own sales teams to develop co-sell opportunities and referral pipeline
- Collaborate with pre-sales on solution design and proposal development
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What You'll Bring
- 5–8+ years in full-cycle B2B sales within IT services, professional services, or consultancy - with a demonstrable new business track record
- Experience selling at deal sizes of £150k–£1m+ with complex, multi-stakeholder buying processes
- ServiceNow ecosystem knowledge - ideally selling implementation or managed services at a ServiceNow partner
- Strong commercial acumen including pricing, margin awareness, and contract negotiation
- The ability to operate with autonomy in an SME environment - without the infrastructure of a large SI
- Confidence selling at Director and C-Suite level
- Exposure to regulated or procurement-heavy environments (Public Sector experience advantageous)
- Strong working knowledge of MEDDICC
Who You Are
- A genuine hunter - you build your own pipeline and close your own deals
- Commercially sharp and consultative - you sell on value, not features or day rates
- Credible at exec level without needing a room full of support behind you
- Organised and disciplined in how you manage your time and territory
- Resilient - you're comfortable with longer cycles and complex stakeholder maps
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Equal Opportunities
FlyForm is committed to promoting equal opportunities in employment. You and any candidate will receive equal treatment regardless of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, nationality, ethnicity, religion or belief, sex, or sexual orientation.
Please let us know if you require any additional support or reasonable adjustments throughout the interview process, and we will be happy to accommodate.
We are a leading UK-based ServiceNow Elite partner; we are privately owned and we plan to stay that way. Our teams continue to work towards a common goal, to build and support innovative solutions that positively impact the world
Using the ServiceNow platform we help businesses change the way they work to drive discipline, efficiency and productivity. We have delivered large digital transformation projects into many areas of UK public sector and a wide selection of private enterprises.
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