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R4 Advertising

Senior Account Manager

Cardiff
£45k/yr
Posted 1 day ago
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Company Description

R4 Advertising is a media trading, planning, and activation agency focused on brands that understand the true drivers of media value. The agency trades media at scale, leverages audience behavior insights, and activates campaigns with precision to protect performance, control cost, and deliver measurable commercial outcomes. R4 Advertising partners with brands that seek clarity, accountability, and full ownership of their media economics, returning all value created through trading directly to clients. With teams operating across the UK, USA, and Europe, the agency works with ambitious brands that expect their media investment to work harder and smarter.

Role Description

The Senior Account Manager is a full-time, on-site role based in Cardiff, responsible for leading client relationships and overseeing the execution of media strategies. This role manages day-to-day account activity, including briefing, coordinating, and monitoring media plans, ensuring campaigns are delivered on time, on budget, and in line with performance objectives. The Senior Account Manager will collaborate closely with trading, planning, and activation teams to translate client goals into actionable plans, provide ongoing performance reporting, and recommend optimizations. The role involves preparing and presenting proposals, managing account financials, supporting new business opportunities, and maintaining clear, proactive communication with clients and internal stakeholders.

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PwC·London, UK
£35,000/yr

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Responsibilities

  • Own and manage a portfolio of Cardiff and Wales-based clients
  • Act as the primary point of contact, building long-term trusted relationships
  • Maintain and grow existing client spend year-on-year
  • Be accountable for commercial retention targets and client value
  • Protect and nurture client relationships to ensure deliverables exceed expectations
  • Translate client objectives into clear briefs for planning and trading teams
  • Ensure media is correctly traded, planned, and activated in line with R4 standards
  • Manage campaigns end-to-end with a high level of accuracy and attention to detail
  • Identify risks early and resolve issues before they escalate
  • Maintain clear documentation, confirmations, and campaign records

Requirements

  • Proven experience in account management, ideally within advertising or media
  • Strong understanding of media planning and buying (OOH experience preferred)
  • Commercially minded, with experience managing client budgets and spend
  • Detail-focused, organized, and process-driven
  • Confident managing multiple senior client relationships
  • Calm, structured, and reliable under pressure
  • Cardiff or South Wales based, with strong local market knowledge

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What You Get

  • Ownership of a defined portfolio of local clients
  • Clear commercial targets aligned to retention and value
  • A senior role with trust, responsibility, and autonomy
  • Close collaboration with experienced traders and planners
  • The opportunity to help strengthen and protect a growing agency

Benefits

  • £45,000 salary plus performance-related bonus
  • 25 days annual leave, plus UK bank holidays
  • Private healthcare is available after the successful completion of probation
  • Company pension scheme, with employer contribution
  • Company laptop and full working setup provided
  • Training and professional development support, aligned to progression
  • Regular team and company events
  • Wellbeing support, including mental health awareness initiatives
  • Flexible working where appropriate, once core responsibilities are embedded
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Skills

Account Management
Media Planning
Media Buying
Client Relationships
Budget Management
Attention to Detail
Organizational Skills
Problem Solving
Communication Skills
Collaboration
Performance Reporting
Proposal Preparation
Risk Management
Commercial Awareness
Advertising
OOH Experience

Location

Cardiff, Wales, United Kingdom

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