Audience Collective
Senior Account Manager

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Job Overview
Salary: £48k-£50k
Location: Remote within the UK
Reporting to: Account Director
About Coterie
Coterie is a specialist partner, ecosystem, and channel marketing consultancy. We help complex B2B and technology-led organizations accelerate growth by simplifying how they work with partners, alliances, and ecosystems.
Our offer is built around solutions, not silos. We work across partner strategy and programme development, content enhancement, demand and lead generation, digital enablement and integration, and next-level support through our community and learning platforms.
We are a deliberately small, highly specialized consultancy operating internationally across the UK, South Africa, and Spain. Despite our size, we deliver complex, enterprise-level partner and ecosystem marketing programmes, acting as a high-impact extension of our clients’ teams.
Everything we do is grounded in commercial accountability, ecosystem intelligence, delivery quality, and a bias towards measurable outcomes over activity.
Role Purpose
The Senior Account Manager is responsible for the day-to-day management, commercial leadership, and growth of client accounts within Coterie’s partner and ecosystem marketing consultancy.
This role sits at the center of client delivery, acting as the primary operational lead on accounts and a key conduit between clients and Coterie’s delivery teams.
The Senior Account Manager ensures work is clearly briefed, commercially sound, well-coordinated, and delivered to a high standard, while building trusted client relationships that support retention, account growth, and long-term client value.
The role combines excellent client service, delivery leadership, commercial discipline, and team collaboration, operating with increasing autonomy under the leadership of an Account Director.
The Senior Account Manager is accountable for maintaining delivery confidence across their client portfolio, proactively identifying risks, and resolving issues before escalation where possible.
The role requires confident engagement with senior client stakeholders and the ability to balance client advocacy with delivery feasibility and commercial discipline.
The Senior Account Manager is a key development role within Coterie and is expected to demonstrate behaviors and capability progression aligned to future readiness for Account Director, including commercial judgment, client leadership, account growth, and strategic thinking.
Authority, Decision Making, and Escalation
The Senior Account Manager has authority to make day-to-day decisions relating to client delivery, workflow management, and prioritization within agreed scopes, budgets, and timelines.
The role is expected to identify and resolve delivery issues proactively, escalating risks or changes in scope, budget, or timeline to the Account Director in a timely manner.
Commercial, contractual, people-related, or relationship issues that present material risk should be escalated for guidance and decision.
The Senior Account Manager is expected to exercise sound judgment and proactive communication to protect delivery quality, client satisfaction, and team effectiveness.
The Senior Account Manager is expected to take ownership of identifying delivery, timeline, quality, and commercial risks early, proposing practical solutions, and mitigating actions before escalation. Escalation should be proactive and risk-based, with the aim of protecting delivery quality, client confidence, and commercial outcomes.
Key Responsibilities
Client Relationship Management
- Act as the primary day-to-day point of contact for assigned clients.
- Build strong, collaborative relationships with client stakeholders through clear communication and reliable delivery.
- Develop a solid understanding of each client’s business, objectives, growth priorities, and partner ecosystem, with support from Strategy and senior leadership.
- Ensure client briefs are clear, complete, and aligned to objectives before work enters delivery.
- Manage client expectations around scope, timelines, budgets, and outputs.
- Organize and lead regular client status meetings and reviews.
- Operate confidently with senior client stakeholders, representing Coterie professionally and constructively challenging client thinking where appropriate to achieve the best outcomes.
- Act as a trusted and credible delivery partner, ensuring clients have confidence in both the work produced and how it is managed.
- Identify early signals of client dissatisfaction, scope creep, or misalignment and address them proactively.
- Build relationships that create opportunities for repeat engagement, expanded scope, and long-term strategic partnership.
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Outcome: Clients feel supported, informed, confident in Coterie’s delivery, and view Coterie as a trusted partner capable of supporting their wider growth ambitions.
Account Delivery and Workflow Management
- Manage the smooth progression of work across accounts from brief through to delivery.
- Coordinate internal teams to ensure projects are delivered on time, on budget, and to agreed standards.
- Lead weekly WIP and status meetings to manage workload, priorities, and risks.
- Ensure accurate and timely completion of estimates, schedules, contact reports, purchase orders, and status documentation.
- Work closely with Delivery, Operations, and Traffic to ensure work is feasible, well planned, and resourced appropriately.
- Support agreed creative and delivery processes to minimize rework and inefficiency.
- Manage third-party suppliers where required, ensuring quality, value, and adherence to timelines.
- Take accountability for delivery quality and delivery confidence across assigned accounts, ensuring outputs meet agreed standards and client expectations.
- Actively manage dependencies, risks, and resourcing pressures, working cross-functionally to maintain momentum and delivery predictability.
- Drive continuous improvement in delivery approach by identifying inefficiencies, recurring issues, or opportunities for better ways of working.
Outcome: Work is delivered efficiently, predictably, and to a consistently high standard.
Commercial Management
- Maintain a clear view of commercial performance across assigned accounts.
- Track spend, income, margin, and progress against agreed scopes, escalating risks where identified.
- Work closely with Finance and the Account Director to support accurate forecasting, reporting, and profitability management.
- Ensure scope changes are identified early and additional work is correctly estimated, costed, and approved.
- Promote strong financial hygiene, including timely and accurate completion of timesheets.
- Demonstrate strong commercial awareness by understanding how delivery decisions impact margins, utilisation, profitability, and client value.
- Proactively flag commercial risks or opportunities to the Account Director, supported by clear rationale and data.
- Support the development of account plans that align client objectives with commercial growth opportunities for Coterie.
- Balance client service excellence with commercial discipline at all times.
Outcome: Accounts are commercially well managed, financially disciplined, and positioned for sustainable, profitable growth.
Account Growth and Business Development Support
- Support organic growth across existing accounts by identifying opportunities for additional or repeat work.
- Develop a strong understanding of each client’s strategic priorities and identify areas where Coterie can provide additional value.
- Proactively identify opportunities for expanded scope, cross-sell opportunities, additional programmes, or new service requirements.
- Contribute to proposals, recommendations, and pitch activity as required.
- Support pitch activity through costing, scheduling, and coordination.
- Contribute insight and recommendations that strengthen client retention, growth, and overall account value.
- Ensure delivered work and success stories are captured as case studies.
- Build strong client relationships that support retention and repeat engagement.
- While not a direct sales role, the Senior Account Manager is expected to demonstrate commercial curiosity and proactively identify opportunities for additional value, efficiency, or expanded scope, raising these with the Account Director as appropriate.


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Outcome: Accounts grow through trusted delivery, strong client relationships, and proactive identification of commercial opportunities.
Team Collaboration and Support
- Provide clear direction and support to account teams on assigned projects.
- Encourage collaboration and effective communication across disciplines.
- Support the development of junior team members through feedback, coaching, and knowledge sharing.
- Raise performance or conduct concerns promptly and professionally with the Account Director.
- Contribute to a positive, inclusive, and professional team environment aligned to Coterie’s values and B Corp principles.
- Act as a role model for high standards of professionalism, delivery discipline, and collaboration.
- Lead by example on behaviors, communication, and problem-solving, setting the tone for account teams.
- Support a psychologically safe team environment where issues can be raised early and constructively.
Outcome: Engaged teams delivering high-quality work and developing capability over time.
Contribution to the Agency
- Share insight from client work to inform continuous improvement of services and processes.
- Contribute to internal discussions around delivery quality, resourcing, client satisfaction, and growth opportunities.
- Act as a positive ambassador for Coterie’s values, behaviors, and ways of working.
- Contribute to building Coterie’s reputation through consistently high standards, positive client advocacy, and professional conduct.
- Support initiatives that strengthen agency performance, commercial effectiveness, and client experience.
Outcome: Strong account management that supports the wider agency performance, reputation, and growth ambitions.
Success Measures (12–18 months)
- High levels of client satisfaction and retention.
- Consistent delivery of work on time and to budget.
- Strong delivery organization and forecasting support.
- Positive feedback from internal teams.
- Contribution to organic account growth through delivery excellence and proactive opportunity identification.
- Sustained delivery confidence across assigned accounts.
- Early identification and resolution of delivery or commercial risk.
- Strong commercial management across budgets, scope, and profitability.
- Positive contribution to proposals, recommendations, and account development activity.
- Evidence of trusted client relationships with senior stakeholders.
- Evidence of development towards Account Director capability, including commercial leadership, strategic thinking, and client growth responsibility.
About You
- Proven experience as a Senior Account Manager or Account Manager within an agency or consultancy environment.
- Strong client handling skills with confidence managing day-to-day stakeholder relationships.
- Strong commercial awareness and comfort working with budgets, profitability, forecasting, and account growth.
- Highly organized with strong delivery and coordination skills.
- Collaborative, supportive, and team-focused working style.
- Experience of, or strong interest in, partner, channel, ecosystem, technology, or B2B marketing environments.
- Comfortable operating in an SME consultancy environment with increasing autonomy.
- Committed to high standards of delivery, professionalism, and client service.
- Comfortable operating with senior client stakeholders and navigating complexity with confidence and
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