Edelman
Senior Account Manager - Corporate, Brand
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Senior Account Manager – Brand (Sport Partnerships) – Edelman
At Edelman, we trust in transforming communication into action. Our culture is built on three core principles: boldness is possibility, empathy is progress, and curiosity is momentum.
We prioritise diversity, equity, inclusion, and belonging (DEIB), ensuring our workplace is authentic, inclusive, and reflective of the communities we serve. Designing a future where everyone belongs drives our collective success.
About Edelman
Edelman is a global communications marketing firm committed to supporting organisations in evolving, promoting, and protecting their reputations. As a family-owned independent company, we thrive on delivering progressive thinking and sustained investment in our clients’ success.
In the UK, our Victoria office of over 600 employees creates award-winning campaigns for clients such as Microsoft, Nissan, Disneyland Paris, FedEx, Queen Elizabeth Prize for Engineering, and Mitsubishi Heavy Industries. Our expertise spans consumer trends, research, crisis communications, technology, corporate reputation, and government affairs.
The Role
We are seeking a Senior Account Manager to join our Brand team, specialising in global sport partnerships. Your work will span multiple categories, rights-holders, and markets, ensuring integrated B2B and B2C campaigns that emphasise content creation, earned media, thought leadership, and brand storytelling.
Ideal candidates should:
- Have a passion for sport, with knowledge of how partnerships contribute to brand growth and cultural relevance
- Show experience in FMCG as a bonus attribute
- Thrive in a highly collaborative, fast-paced, and complex environment
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Your typical responsibilities will include:
- Managing global sport partnerships with high-touch service delivery
- Developing and executing integrated communications programmes across earned media, B2B, thought leadership, and digital content
- Building and maintaining strong stakeholder relationships with clients, rights-holders, and internal teams (creative, strategy, production, social, paid, and experiential partners)
- Championing the project lifecycle, ensuring timelines, budgets, and workflows align with client expectations
- Supporting award submissions, case studies, and knowledge sharing within the organisation
- Guiding junior team members where necessary
Responsibilities
Account & Stakeholder Management
- Day-to-day oversight of global sport partnerships, bridging business and consumer workstreams
- Facilitation of stakeholder engagement, ensuring cross-team and multi-market alignment
- Act as a liaison between rights-holders, client teams, and Edelman’s internal agencies
Campaign Delivery & Execution
- Lead the creation of multidimensional campaigns, leveraging content, media, and experiential strategies
- Proactively identify historical insights, media engagement opportunities, and consumer activation tactics
- Steer projects from strategy to delivery, ensuring high standards across each phase
Strategic Growth & Innovation
- Contribute to strategic narrative development, ensuring messaging aligns with cultural signals
- Propose commercially driven initiatives that increase partnership ROI
- Champion awards participation and contribute to internal thought-leadership content
Team Development & Mentorship
- Upskill junior colleagues by fostering a culture of collaboration and continuous improvement
- Coach junior account managers and agency partners to deliver excellence
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Experience & Requirements
Essential
- Proven experience in B2B and/or B2C strategy across consumer marketing or corporate communications
- Proficiency in campaign management, covering strategy, earned media, and consumer engagement
- Strong project-management skills with the ability to unite integrated teams (creative, social, paid, experiential, etc.)
- Cold confidence in stakeholder navigation, balancing complex client relationships
- A global mindset for multi-channel, multi-market operations
Highly Preferred
- Sport partnership experience and advocacy for brand-building through activation
- Background in FMCG or cultural sponsorships, with an understanding of category-specific dynamics
- Proven ability to maximise partnership impact through media, marketing, and innovation
Soft Skills
- Adaptability: Thrives in ambiguity with a proactive, solutions-first approach
- Chip-in ethic: Willing to “roll up sleeves” and take initiative
- Enthusiasm for sport and cultural storytelling—working to inspire discerning audiences
Why Edelman?
We invest in our people and communities. Our diverse, inclusive culture ensures everyone feels respected, engaged, and empowered. If your experience isn’t an exact match, we’re still keen to hear from you. Your unique perspective might be the missing link for this role—or another opportunity within our organisation.
Apply now if you’re hungry for complexity, excited by partnership-led storytelling, and passionate about bending markets toward meaningful connections. Sport’s centre stage awaits.
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