Burson
Senior Account Manager - Technology (B2B)
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Senior Account Manager – Technology Specialisms
Location: Global (Hybrid – 4 days in-office) Division: Burson (WPP Network)
About Burson
Burson, part of WPP, is a global communications leader dedicated to building reputation-through-communication for clients across industries. Our specialized teams, cutting-edge technology, and human-first storytelling empower brands to thrive in an ever-evolving landscape.
As a recognised "academy company", we foster growth through mentorship, professional development, and innovation—growing talent to benefits both colleagues and our clients.
The Role
This position offers unparalleled experience and mentorship from industry experts, working closely with high-profile, global technology brands. Our talented team of 20+ delivers integrated communications spanning:
- Corporate, B2B, and consumer communications
- Digital & social media, influencers, and campaign strategy
- Analyst relations and content marketing
- Public affairs and media relations
The Senior Account Manager (SAM) will drive B2B-focused strategies for global brands in tech alike from enterprise software to fast-moving consumer devices, articolated with a passion for technology.
The team specializes in industry-specific influences and supports brands navigating the AI era, shaping narratives that enhance brand reputations while connecting with key stakeholders.
What You’ll Do
Strategic Leadership
- Act as a trusted senior partner, providing strategic counsel aligned with client objectives, industry dynamics, and competitive standards.
- Develop and position B2B technology narratives that simplify complex technical topics and drive meaningful engagement.
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Account & Team Management
- Oversee intago account delivery, ensuring seamless execution, adherence to briefs, and high-standard quality.
- Mentor Account Executives and Senior Account Executives, nurturing team skills and capability through coaching and feedback.
Media & Influence
- Lead proactive media relations, identifying newsworthy stories that shape successful brand awareness.
- Identify and execute strategic approach across intelligence platforms, social media, and key stakeholders, driving high-profile coverage.
Operational Excellence
- Manage complex national and international accounts where prioritisation, time management, and detail orientation are paramount.
- Collaborate closely with global teams, enhancing the agency’s broader performance and synergies.
Experience That Counts
Essential
- Proven Senior Account Manager-level experience (or equivalent) in PR, communications, or integrated agency environments.
- Expertise in B2B technology (e.g., enterprise tech, SaaS, cloud, AI, or digital transformation) with a focus on cutting through noisy markets.
- Repeated ability to craft and deploy effective, high-impact media strategies; securing wide-reaching brand narratives.
- Deep understanding of the enterprise technology and cybersecurity landscape, essential to crafting compelling, timely stories.
- Proven success in leading technical and fast-paced client programmes with exceptional stakeholder relations.
- Strong mentor-equality, experience in developing and upskilling junior talent, whilst sustaining quality and cohesion.
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Desired
- Experience managing international B2B and Co inhibition Europeans for Fortune 500 enterprises.
- Firsthand familiarity with AI-led press planning or transformation narrative-building.
- Best-in-class email writing and content expertise to address audiences from non-technical SMEs to C-suite decision-makers.
Soft Skills
- Analytical thinking, giving the ability to tackle challenging scenarios.
- Inspiring collaboration and communicable under pressure, resolving obstacles with clarity.
- Knowledge of hybrid remote collaboration and team culture standards.
Why Burson
Our Commitment to You
Our mission is to nurture excellence and deliver client success through talent growth. Our dedication to this includes:
- Access to professional development programs, mentorship and leadership coaching.
- Dynamic culture that encourages curiosity, diversity, creativity, and inclusion.
- Flexibility and autonomy: Burson operates on a hybrid model (4 days on-site), with flexibility catered to further needs and requests.
Our Belief in Talent
We operate under the ethos that diverse perspectives deliver stronger narratives and innovation. Your unique viewpoint—alongside your technical and creative talent—makes you part of the special collective known as #BursonPerson. Join us and shape technology narratives in an intellectual and collaborative community.
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