Digital Ventures
Senior Acquisition Manager
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Who we are:
Digital Ventures Services Ltd (DVS) is a privately owned, global digital business headquartered in central London. Established in 1999, DVS has been an internet pioneer. Today, our core brand is Vivastreet, which offers a vibrant marketplace for community-based local services.
Vivastreet is a global classified ads platform enabling users to buy and sell a range of items/services, such as properties, cars, events, dating, and much more, all in their local area through a simple and sociable shopping experience. We operate in 4 markets across Europe and serve millions of users a month. Our mission is to provide safe, trusted advertising, free from stigma, giving all professionals the tools they need to succeed.
To gain a further understanding of who we are, please take a look at our website www.dvcorporate.com.
Position Overview
The Senior Acquisition Manager leads high-impact growth across all acquisition channels - paid, organic, offline, and emerging search formats. This role is perfect for someone who has both strategic depth and hands-on capability. You’ll build and optimise acquisition engines, run rapid experiments, and drive measurable customer and revenue growth in a fast-paced online environment.
This is a senior role, but it requires a roll-your-sleeves-up, start-up mindset: bias for action, comfort with ambiguity, and the ability to execute quickly while still building for scale. This is a high-visibility role requiring both deep acquisition expertise and evidence of exposure to wider marketing disciplines. The successful candidate will be a trusted partner in driving marketing excellence across the organisation.
Key Responsibilities
Acquisition Strategy & Ownership
- Build and maintain a long-term acquisition roadmap across all channels: paid search/social, SEO, AEO (Answer Engine Optimisation), programmatic, affiliates, creator-led, offline, and new discovery platforms.
- Define audience strategies, segmentation approaches, and growth hypotheses to expand reach and improve acquisition efficiency.
- Own channel mix decisions, budgeting and forecasting, and continuously rebalance based on performance.
Execution & Optimisation
- Explore opportunities to acquire users across all online and offline channels, using customer and industry data to identify, launch and measure campaigns.
- Lead day-to-day execution of digital campaigns across paid channels, ensuring rapid iteration and learning.
- Use A/B and multivariate testing frameworks to optimise landing pages, messaging, bidding strategies, and funnel performance.
- Drive continual improvements in CTR, conversion rate, ROAS, and LTV/CAC ratio.
- Implement structured experimentation - document hypotheses, measure results, and scale winning ideas.
- Take overall responsibility for the Acquisition budget and ensure a strong ROI across all campaigns.
- Work closely with the SEO & AEO Manager to deliver consistent growth across organic search and LLMs.
- Show leadership and innovation in the adoption of AI to scale work and increase efficiency.
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SEO & AEO Leadership
- Oversee technical SEO, content strategy, backlink acquisition, schema optimisation, and AI/Search Engine shifts (SERP evolution, SGE, etc.), as executed by SEO & AEO Manager.
- Ensure the site is fully optimised for both traditional search and new generative AI discovery platforms.
- Work alongside the SEO & AEO Manager to get a full understanding of Vivastreet’s SEO/AEO strategy, roadmap, and performance.
Analytics, Measurement & Reporting
- Define success metrics, build dashboards, and track performance across all acquisition channels.
- Deep-dive into data to uncover insights, trends, and opportunities for efficiency and scale.
- Present clear actionable recommendations to leadership - including CAC trends, ROAS performance, and funnel diagnostics.
- Analyse performance data and optimise the full acquisition funnel (awareness → conversion).
Cross-Functional Collaboration
- Work closely with Brand to ensure messaging continuity and maximise acquisition impact.
- Partner with Product, Tech & BI to optimise user journeys, landing pages, and conversion flows.
- Collaborate with Data teams to refine attribution models and improve reporting accuracy.
- Represent the Marketing department when required in cross-departmental and board meetings, ensuring Acquisition aligns with business priorities.
People Management
- Recruit, manage and mentor the SEO & AEO Manager.
- Develop goals, support career growth, and instil a high-performance culture.
Innovation & Market Awareness
- Explore and implement new acquisition technologies (AI bidding tools, automation platforms, new ad formats, etc.).
- Evaluate emerging channels (e.g., TikTok search, AI search engines, creators-as-affiliates).
- Maintain competitive intelligence, monitoring trends and competitor strategies.
- Showcase an ability to proactively identify opportunities for growth and improvement across the team.
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KPIs
- Traffic & conversions
- SEO/AEO visibility & traffic
- Paid ROI and CPC
- Customer Acquisition Cost
- Budget
Qualifications
- Proven track record in acquisition, growth, or performance marketing for a fast-growth tech company or online startup.
- Strong command of paid media, LLMs, SEO, experimentation design, and funnel analytics.
- An innovator, using data to identify and launch new channels for customer acquisition.
- Experience building acquisition engines from scratch or scaling channels rapidly.
- Analytical mindset with excellent Excel/Sheets and analytical tool capabilities, with experience using data to drive campaign optimisation.
- A doer mentality — willing to dive into campaigns, dashboards, or experiments directly.
- Comfort with ambiguity and evolving priorities.
- Excellent communication and project management skills, with the ability to represent Marketing at senior levels.
- Leadership experience, including managing and developing small performance-focused teams.
- Knowledge of the digital marketplace industry is a plus.
About Vivastreet
Over the years, we have seen a rise in the number of sex workers looking to advertise their services via the platform. While these adverts are legal, we recognise that their presence gives rise to the risk of criminals seeking to use our platform for exploitation. As a result, we have fundamentally reshaped our business, investing heavily in safeguarding technology and personnel as part of our core mission to be the safest and most trusted operator in this space. This has involved forging close working relationships with a range of stakeholders, including in government, law enforcement, and across the charity sector.
Further information about our safety measures and our stakeholder relationships can be found on our Corporate Responsibility page.
What are we like:
- A vibrant business, full of creative and passionate people committed to the common goal of delivering Safety across a market-leading service.
- We like to work with smart people and pull together to deliver a great product to a growing community.
- We do lots of fun stuff and believe in promoting from within to develop careers. It’s hands-on and full-on. You will be challenged from day one. If this prospect excites you, we’d love to hear from you!
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