Dunelm
Senior Analyst - Product Analytics
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Home. There’s no place like it.
And there’s no feeling like helping people create the joy of feeling truly at home. At Dunelm, that’s what we do. We’re the UK's number one choice for homewares because we make home life lovelier for our customers. And the caring and supportive culture we've created makes this a place you'll feel right at home too.
We are the UK’s Number One homewares retailer offering c100,000 products building a consumer-focused total retail business that delights customers through our multichannel operation.
We are ambitious in our plans to drive further expansion of the business to more customers, shopping more frequently, with more choice, enhanced digital and physical services, and new capabilities to innovate and operate at pace in a fast-changing landscape. In developing the business for the long-term benefit of our customers, we are investing in our supply chain, stores and technology to improve the customer proposition as we move forward.
Are you looking to play a role in the Data & Insight transformation journey of a successful and fast-growing omnichannel retailer? It’s an exciting time at Dunelm, the UK’s biggest homewares brand, as we look to grow our talented Analytics team in order to achieve our mission to put data and insight at the heart of decision making across the business.
We are looking for a Senior Analyst to play a vital part in creating a digital experience that delights our customers by delivering clean, consistently structured online data that can be used to drive decision making across a £2bn omnichannel retail business. The Senior Analyst will be supporting the governance of Google Analytics 4 (GA4) and Google Tag Management (GTM) understanding how customers interact across both site and apps, identifying areas of friction and delivering greater customer joy. This role will work closely with our experimentation and personalisation teams, helping the business use data more effectively, improving the quality of decisions and delivering measurable commercial value.
This role can be based in either Leicester or London
What you will be doing:
Key Responsibilities
- Deliver Analytics Projects
- Lead the delivery of medium to large analytical tracking projects aligned to key business priorities
- Translate commercial questions into clear analytical approaches and project plans
- Define project scope, success measures and timelines with stakeholders
- Manage multiple projects and priorities simultaneously.
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Drive Better Decision Making
- Produce improved analytical tracking that helps the business understand performance, identify opportunities and take action
- Use data to answer key questions across key business functions
- Support better decision making by providing clear recommendations backed by evidence
- Help develop KPIs and measurement frameworks that drive business performance
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Communication
- Present findings in a simple, compelling and commercially relevant way
- Create presentations, dashboards and summaries tailored to both technical and non-technical audiences
- Influence stakeholders through clear storytelling and well-supported recommendations
- Support senior leaders with insight for planning, trading reviews and business decisions
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Stakeholder Management
- Build strong working relationships with stakeholders across the business
- Partner with teams across commercial, ecommerce, marketing, finance and operations
- Work collaboratively to understand business needs and ensure analysis leads to action
- Challenge assumptions and provide an evidence-based perspective
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Support Team Development and Best Practice
- Contribute to improving standards and ways of working within the analytics team
- Share knowledge, methods and best practice with other analysts
- Support and coach early careers analysts where appropriate
- Help improve data quality, reporting and self-serve analytics capability
- Contribute to the team culture, in addition to advocate for data, analytics and the voice of the customer throughout the business
What we'll look for in you:
Essential
- Strong experience implementing and maintaining GA4 solutions (ideally across web, iOS, and Android apps) and working with tag management platforms (preferably GTM). Able to understand HTML, CSS and JavaScript in that context
- Experience working with Product teams (or similar), using data to understand customer behaviour and drive a customer-focussed strategy
- Experience in analytics, insight or commercial analysis within retail, ecommerce or another customer-facing business
- Strong analytical and problem-solving skills
- Experience delivering analytical projects with clear commercial outcomes
- Strong understanding of the key drivers of performance in an omnichannel retail business
- Strong stakeholder management and communication skills
- Ability to manage multiple priorities and work independently
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Desirable
- Knowledge of Swift and/or Kotlin would be advantageous but not essential
- Experience in customer, marketing or trading analytics
- Experience working with cloud data platforms such as Snowflake or BigQuery
- Experience using SQL and one or more analytical tools such as Python or R
- Knowledge of the Tealium suite of products (IQ, Audience Stream, Event Stream)
- Ability to translate complex analysis into clear, actionable recommendations
- Experience with visualization tools such as Power BI or ThoughtSpot
- Experience supporting or mentoring more junior analysts
- Experience helping organizations become more data-driven
Key Behaviors
- Curious and commercially minded
- Strong attention to detail
- Proactive and outcome-focused
- Able to simplify complexity and communicate clearly
- Collaborative and stakeholder-oriented
- Comfortable working with ambiguity and changing priorities
- Passionate about using data to improve business performance
Success Measures in First 12 Months
- Provide and manage core documentation of all GA4 and GTM tracking standards and implementations
- Proactively reduce errors and missing tracking through increased alerting and process management
- Build strong relationships with stakeholders across the business
- Improve the quality and consistency of insight used in decision making through robust metric capture
- Increase the use of data and analytics within supported business areas
- Develop a reputation as a trusted and commercially minded analytical partner
- Contribute to improving the capability and effectiveness of the wider analytics team
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