Silverdrum
Senior Analytics Director / Programme Lead - Media Agency
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Analytics & Measurement Programme Lead
Salary Up to £135,000 | London
This is a rare opportunity to lead a global Marketing Return on Investment programme across Europe, Asia, Oceania, and Africa, helping transform complex analytics into smarter investment decisions.
It’s a brand new role shaping strategy and aligning local markets across MMM and analytics practice across a global FMCG client.
No management – this is an individual contributor role working closely with senior stakeholders and the wider business. You'll sit at the centre of global marketing, data, and analytics, driving adoption of Marketing Mix Modelling (MMM) best practice and influencing senior stakeholders across multiple international markets.
Why this role stands out
- Lead a high-profile global MROI programme spanning Europe, Asia, Oceania, and Africa
- Drive how marketing investment decisions are made using MMM, advanced analytics, and data-driven insight
- Partner with senior regional and global stakeholders to influence strategy across multiple international markets
- Work across diverse consumer categories, from premium brand portfolios in Europe to high-growth emerging markets in Asia, Oceania, and Africa
- Highly visible leadership role with significant scope to shape programme adoption, governance, and best practice globally
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The role
- Own the end-to-end delivery of a global programme from data quality through to modelling, insight activation, and business adoption
- Ensure MMM outputs are translated into actionable recommendations that improve marketing investment and commercial performance
- Lead programme governance, quality assurance, timelines, and cross-market delivery
- Drive adoption across regional teams, embedding MROI into planning and budgeting processes
- Build strong relationships with senior marketing, analytics, and commercial stakeholders across global and regional teams
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Skills & experience
- Strong background in Marketing Mix Modelling (MMM), measurement, or advanced marketing effectiveness
- Experience leading complex analytics or measurement programmes across multiple international markets
- Ability to bridge technical analytics with commercial decision making
- Strong stakeholder management skills, comfortable influencing senior leadership in global organisations
- Experience within media, analytics, consultancy, or FMCG environments would be highly advantageous
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