Paddle
Senior Analytics Engineer - Marketing
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Senior Analytics Engineer - Marketing
Senior Analytics Engineer – Marketing @ Paddle
What do we do?
Paddle offers digital product companies a completely different approach to their payment infrastructure. Instead of assembling and maintaining a complex stack of payments-related apps and services, we’re acting as a Merchant of Record for our customers—eliminating 100% of the pain of payment fragmentation. Our solution is faster, safer, cheaper, and above all, better.
Backed by investors including KKR, FTV Capital, Kindred, Notion, and 83North, we serve over 6,000 software sellers across 245 territories globally.
The Role
We’re looking for a Senior Analytics Engineer to drive significant business impact by structuring our data infrastructure, developing robust data models, and establishing best practices in analytics engineering (e.g., data quality, documentation, and scalable architectures). You’ll collaborate closely with the Marketing team to ensure data-driven decisions—评估营销活动、跟踪和展示漏斗数据，并提供准确的营销新实现。
Responsibilities
-
Create trusted, self-serve datasets and reporting layers in Omni that power:
- Marketing performance reviews
- Campaign reporting
- Attribution analysis
- Funnel health monitoring
- Investment decision-making
-
Proactively identify and resolve data quality issues across Marketing and GTM systems, including:
- Source tracking
- Campaign metadata
- Funnel stage completeness
- Attribution coverage
- Spend data
-
Add comprehensive metadata to datasets, including:
- Documentation
- Lineage and ownership
- Data definitions
- Data quality checks
- Sensitive data masking
-
Partner with Marketing stakeholders to transform business questions into:
- Robust data products
- Dashboards
- Analyses
- Decision-ready insights
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
-
Empower Marketing teams to confidently use Omni and core GTM datasets through:
- Documentation
- Training
- Office hours
- Self-serve resources
-
Activate Snowflake data into operational tools like:
- Audience segmentation
- Lifecycle programs
- Campaign optimization
- GTM workflows
Requirements
Technical Expertise:
- Strong background in analytics engineering or related data roles, with hands-on experience in:
- Advanced SQL
- dbt (data build tool)
- Snowflake
- Proficiency in BI tools (e.g., Tableau, Looker, Power BI, Snowsight) to deliver clear, actionable insights
- Ability to ingest and activate data using no-code tools like Fivetran or Stitch
- Experience with metadata management, data quality checks, and sensitive data masking
Domain Knowledge (Marketing & GTM):
- Familiarity with concepts like:
- Campaign tracking
- Attribution models
- Funnel stages
- Lead/account lifecycle
- Pipeline generation
- Paid media
- Web analytics
- CRM data & marketing automation
Experience (Tools & Collaboration):
- Hands-on experience with common GTM tools (e.g., Salesforce, HubSpot, Marketo, Google Analytics, ad platforms).
- Ability to collaborate across Marketing, RevOps, Sales, Finance, and Data teams.
- Experience mentoring junior analytics team members and conducting training sessions.
Benefits
Work at Paddle:
At Paddle, we’re committed to removing barriers and fostering an inclusive workplace where everyone—regardless of background, education, or geography—can thrive.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Culture:
- Global, transparent, and collaborative team
- Remote-first, hybrid flexible work model
- Our values drive our behavior: “Paddle Together, Paddle Simply, Paddle for Others”
- No hidden barriers— Background? Irrelevant. Experience? Secondary. What matters is your passion, craft, and what you’ll bring to the team.
Perks & Support:
- Unlimited holidays
- 4 months paid family leave (regardless of gender)
- Legal support covered
- Charity growth program—donate your vacation days to partner orgs instead
- Gym/care accounts available globally
- Family bonuses, wellness stipend, communication stipend, and more
Growth & Learning:
- Investment in your personal development via:
- Annual learning fund
- Exposure to new challenges and mentorship
- Internal & external training opportunities
Why Join Us?
We’re a diverse, growing group of builders who take pride in our transparent, collaborative, and respectful culture. Join a mission-driven team that’s transforming how businesses handle payments—and helps them grow without unnecessary complexity.
Equality & Belonging: Paddle is the place for everyone. We welcome applicants from all diverse backgrounds, including those from underrepresented communities. If you have questions about our approach to inclusion, or need any accommodations during our application process, we encourage you to ask—we’re here to support you. Staying authentic is a key part of our culture.
Together, let’s build something extraordinary. We’d love to hear from you.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location