Wifinity
Senior B2C Marketing Manager - 12 Month FTC
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About us:
Wifinity was founded in 2007 to solve a problem—our armed forces were struggling with reliable connectivity. While living in barracks, often in remote locations, ordering a landline and booking in an engineer just wasn't an option.
And that problem isn't exclusive to the military, either. Students living in University accommodation, families visiting holiday resorts, or living in shared accommodation and retirement communities.
Conventional home broadband doesn't always work for them.
Wifinity is different. We offer the same benefits as traditional broadband, such as super-fast speeds, WiFi, and secure and private networks, but none of the downsides. We even offer Pay As You Go and flexible contracts, so customers only pay for what they need without hefty penalties or long contract terms.
We take the complexity out of connectivity.
The opportunity:
Note: This is a maternity cover role for a minimum of 12 months.
We are seeking an experienced, creative and commercially driven offline Senior Marketing Manager to lead the acquisition and retention marketing strategy and non-digital campaign delivery to grow revenue our B2C revenue and retain existing customers. You will shape and execute end-to-end marketing plans that drive awareness, engagement and sales to Armed Forces, student and other B2C end customers audience through multi-channel campaign strategy and planning, partnerships and field marketing.
Key areas of focus:
- You will take full ownership of programme strategy, multi-channel campaign planning, lead the delivery of integrated campaigns and continue to explore new partnerships and routes to market.
- You will manage our door-to-door agency and work alongside our field marketing team to lead our relationships and sustain regular communications to defence stakeholders managing SFA and SLA accommodations at multiple Ministry of Defence (MOD) sites.
Your day-to-day role will consist of the following. You may be required to carry out further responsibilities at the company's discretion.
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- You will deliver all set targets to contribute to a successful business function in line with the strategic objectives.
- Develop and execute data-driven marketing plans to contribute to revenue targets.
- Own and deliver the overall marketing strategy, planning and execution across multiple sectors.
- Identify and explore new routes to market, partnerships and sponsorship opportunities.
- Lead end-to-end campaign delivery from ideation to message development, through to execution and reporting.
- Manage integrated multi-channel campaigns across offline, events and work with the Digital Senior Marketing Manager (B2C) to develop content digitally.
- Ensure all campaigns are audience-centric, measurable and performance-driven.
- Map and optimise the customer journey to improve conversion, engagement, and retention.
- Use data and insight to identify gaps, friction points, and growth opportunities.
- Analyse customer surveys at key lifecycle stages to inform improvements.
- Build and maintain strong relationships with internal stakeholders and Armed Forces partners.
- Attend industry events, exhibitions, and site visits across approximately 160 MOD bases.
- Work with the Marketing Executive to develop tailored printed promotional materials specific to site requirements and audiences.
- Track, analyse, and report on campaign performance and manage budgets effectively.
About you:
- Proven B2C marketing experience.
- Excellent track record of acquisition and retention campaign results.
- Advanced verbal and written communication skills, with fluency in English.
- Ability to multitask effectively across multiple projects and sectors simultaneously.
- Confidence in engaging and influencing stakeholders at all levels of seniority.
- Innovative mindset, with the ability to generate new ideas and opportunities for the business.
- Strong planning and organisational skills with the ability to prioritise, adapt, and deliver in a fast-paced environment.
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Your experience:
- Proven experience in a senior marketing role, with ownership of strategy and delivery of end-to-end multi-channel campaigns.
- Demonstrable experience in customer journey mapping, including using data and insights (e.g. surveys) to drive continuous improvement.
- Strong stakeholder management experience, with the ability to work effectively across different seniority levels and build trusted relationships.
- Field marketing experience.
- Experience managing multiple concurrent projects and priorities, with a track record of delivering results in fast-paced, dynamic environments.
- Line management experience.
It would be beneficial to also have...
- Armed Forces experience.
- Website management (we use WordPress).
- Full and clean driving licence.
- Bachelor's degree in marketing / business or related qualifications (Chartered Institute of Marketing).
Benefits
We offer a competitive salary and benefits package which includes an ‘Annual Leave Buy & Sell Scheme', in addition to a remote first working environment, allowing our employees more flexibility when it comes to the importance of a healthy work / life balance. Please be aware that the successful applicant to this role will receive an offer which is subject to the satisfactory completion of a basic level DBS check.
At Wifinity we are committed to providing a positive environment in which individuals do not encounter bullying or harassment on the basis of protected characteristics which are identified by law (including sexual harassment). We are committed to treating candidates and employees with courtesy, dignity and respect.
This advert can be available in other formats (upon request) for those who require it, please contact jobs@wifinity.co.uk for assistance.
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