About us:

Wifinity was founded in 2007 to solve a problem—our armed forces were struggling with reliable connectivity. While living in barracks, often in remote locations, ordering a landline and booking in an engineer just wasn’t an option.

And that problem isn’t exclusive to the military, either. Students living in University accommodation, families visiting holiday resorts, or living in shared accommodation and retirement communities.

Conventional home broadband doesn’t always work for them.

Wifinity is different. We offer the same benefits as traditional broadband, such as super-fast speeds, WiFi, and secure and private networks, but none of the downsides. We even offer Pay As You Go and flexible contracts, so customers only pay for what they need without hefty penalties or long contract terms.

We take the complexity out of connectivity.

The opportunity:

Note: This is a maternity cover role for a minimum of 12 months.

We are seeking an experienced, creative and commercially driven offline Senior Marketing Manager to lead the acquisition and retention marketing strategy and non-digital campaign delivery to grow revenue our B2C revenue and retain existing customers. You will shape and execute end-to-end marketing plans that drive awareness, engagement and sales to Armed Forces, student and other B2C end customers audience through multi-channel campaign strategy and planning, partnerships and field marketing.

Key areas of focus:

• You will take full ownership of programme strategy, multi-channel campaign planning, lead the delivery of integrated campaigns and continue to explore new partnerships and routes to market.
• You will manage our door-to-door agency and work alongside our field marketing team to lead our relationships and sustain regular communications to defence stakeholders managing SFA and SLA accommodations at multiple Ministry of Defence (MOD) sites.
• Your day-to-day role will consist of the following. You may be required to carry out further responsibilities at the company's discretion.
• You will deliver all set targets to contribute to a successful business function in line with the strategic objectives.
• Develop and execute data-driven marketing plans to contribute to revenue targets.
• Own and deliver the overall marketing strategy, planning and execution across multiple sectors.
• Identify and explore new routes to market, partnerships and sponsorship opportunities.
• Lead end-to-end campaign delivery from ideation to message development, through to execution and reporting.
• Manage integrated multi-channel campaigns across offline, events and work with the Digital Senior Marketing Manager (B2C) to develop content digitally.
• Ensure all campaigns are audience-centric, measurable and performance-driven.
• Map and optimise the customer journey to improve conversion, engagement, and retention.
• Use data and insight to identify gaps, friction points, and growth opportunities.
• Analyse customer surveys at key lifecycle stages to inform improvements.
• Build and maintain strong relationships with internal stakeholders and Armed Forces partners.
• Attend industry events, exhibitions, and site visits across approximately 160 MOD bases.
• Work with the Marketing Executive to develop tailored printed promotional materials specific to site requirements and audiences.
• Track, analyse, and report on campaign performance and manage budgets effectively.