Mondelēz International
Senior Brand Activation Manager (F/M/X)
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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working with cross-functional and regional teams, you implement a portfolio strategy that is aligned with the brand vision to drive sustainable growth. You support profit and loss management and future business development plans and objectives including new product development and platform opportunities.
How You Will Contribute
Working with other internal stakeholders, you will support the brand portfolio strategy and priorities to enable consumer-centric brand portfolio growth. You will develop annual plans, setting objectives and allocating resources. In addition, you will offer recommendations for integrated commercial plans, develop and execute marketing plans that deliver on revenue and profit forecasts, and share objectives. Based on your deep consumer insights and brand positioning, you will develop and implement integrated marketing communications and 360-degree campaigns.
What You Will Bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Consumer behavior, preferably in the consumer goods sector in matrix environment
- Developing a seamless consumer experience
- Managing business objectives beyond brand and budget
- Analytics and creativity—a balance of commercial and strategic acumen
- Leading and influencing teams
- Communicating effectively, verbally and in writing, and executive presentation skills
- Markets with diverse economic environments a distinct advantage
More About This Role
The Senior Brand Activation Manager is responsible for the planning, execution, and oversight of trade marketing initiatives designed to drive product visibility, sales, and market share within assigned markets. This role manages trade marketing budgets, develops market-specific assets, owns picture of success and serves as the primary marketing liaison with distributors, ensuring effective in-market execution and strong collaboration with the sales team.
What you need to know about this position:
Key Responsibilities:
- Cascading promo/place/price/portfolio strategy implementation to the market
- Impacts on development of distribution/channel/customer distribution/coverage plans, MSL forming, execution of shelf space, category management activities
- Monitors & propose action plans to deliver price/promo competitiveness & PPA launch
- Identifies next-gen opportunities for portfolio upgrade/align with Central team
- Execution & Performance:
- Accountable for the successful delivery of annual trade marketing execution plans and operational Key Performance Indicators (KPIs), including displays, outlet penetration, and recommended stock list (RSL), on a monthly basis
- Lead for monthly data analysis and market share tracking for cross-functional, multi-market CLIF team
- Market Launch Management:
- Develop and manage comprehensive market launch toolkits, including Point-of-Sale (POS) materials and "picture of success" guidelines, to ensure effective new product introductions.
- Budget Management:
- Manage and allocate trade marketing budgets per market, working directly with distributors, with a primary focus on Below-the-Line (BTL) activities and customer marketing initiatives
- Propose alternative plans or adjustments to the CLIF MEU marketing director for alignment
- Input into annual planning process to ensure sufficiency and efficiency of customer marketing plans
- Asset Creation & Adaptation:
- Steward of brand BTL execution
- Lead the creation and adaptation of all finished trade marketing assets (e.g., display towers, trade flyers) for each market, ensuring they align with key visual (KV) guidelines and brand standards/guardrails.
- Distributor Relationship Management:
- Serve as the primary day-to-day marketing contact for distributors, fostering strong working relationships and ensuring effective communication
- Improving efficiency and sufficiency of BTL programs in critical markets
- Customer engagement:
- Adapt and tailor category stories and brand narratives for specific customer and market presentations, ensuring relevance and impact
- Cross-Functional Collaboration:
- Act as a key project team member for various marketing and commercial initiatives
- Collaborate closely with the sales team to provide accurate forecast inputs and track performance against established scorecards.
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Qualifications & experience:
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- Bachelor's degree in marketing, Business Administration, or a related field.
- Proven experience in trade marketing, ideally within relevant industry, e.g., FMCG, CPG. Snack bar/functional nutrition experience highly favorable.
- Demonstrated ability to manage budgets and drive in-market execution through distributors and/or retailers
- Strong project management skills and attention to detail
- Excellent communication, interpersonal, and presentation skills.
- Ability to work collaboratively with sales and cross-functional teams.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word).
Desired Traits:
- A genuine combination of dedication, and confidence
- Passionate & Accountable: Drives results with enthusiasm and takes ownership of outcomes.
- Comfort Dealing with Ambiguity: Adapts quickly to changing environments and navigates uncertainty effectively.
- Humble and Collaborative: Works effectively with others, values diverse perspectives, and contributes to a positive team environment.
Relocation Support Available?
No Relocation support available
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career?
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type
Regular
Brand & Portfolio Management
Marketing
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