Belstaff
Senior Brand and Marketing Manager
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Belstaff was created by and for independent spirits. We know that what we do, and who we do it with matters. Join the team and make an impact as we build a legacy that surpasses our incredible past.
Love The Challenge. Find A Way. Go All In. Stand Together. Be The Difference.
About Us
Belstaff is a functional clothing brand founded to move people forward. Throughout our history we have championed material innovation, collaborating with those who challenge the ordinary and celebrate the joy of the journey. Belstaff has designed protective suits for race-car drivers, windproof smocks for Marines and insulating clothing for mountaineers. One thing is at the heart of all these endeavours: An Independent Spirit. Today, this energy prevails and unites the people who bring the Belstaff brand to life, providing the best products to our customers – both old and new. We are committed to building a team of curious, conscious individuals dedicated to showing up, standing together, and being the difference between a good day and a great day.
The Role
Belstaff is looking for a passionate, dynamic and process driven Senior Brand & Marketing Manager to join the team. Reporting into the Brand & Marketing Director, you will shape and manage the global brand and marketing strategy for menswear, womenswear and Moto, ensuring a seamless customer experience across all physical and digital touchpoints.
This role is on a fixed-term contract until October 2027.
Responsibilities
- Guide, inspire and motivate the team and wider cross functions to deliver brand and marketing plans that will drive traffic, footfall, conversion and channel growth
- Lead all 360 campaigns and collaborations across online and offline platforms including ecom, retail, wholesale, email, social, brand media, PR and events, ensuring we take a channel-specific approach to each activation
- Set project KPIs, track and evaluate all brand and marketing activity to provide insights to the business and drive data driven decisions
- Support the delivery of commercial and trade-driving marketing initiatives to achieve revenue, traffic and conversion targets
- Support the Brand & Marketing Manager in delivering retail and wholesale marketing initiatives that drive brand awareness, traffic and commercial performance
- Manage cross-channel content planning and ecom refreshes alongside the digital & design teams to drive traffic and conversion
- Oversee the social, influencer and content strategy to drive brand reach, cultural relevance, audience growth and engagement
- Implement and lead the media, PR, partnerships and collaboration strategy, ensuring we deliver traffic, footfall, conversion and ROI on all activity we invest in
- Lead the Moto marketing strategy alongside the Moto Sales Manager, delivering campaigns, activations and partnerships that drive brand awareness, customer engagement and category growth
- Own and manage the annual brand and marketing budget, including planning, forecasting, tracking and reporting
- Develop and maintain marketing processes, budget management tools and project tracking frameworks to improve visibility, efficiency and decision-making across the business
- Own and champion the brand calendar and campaign/project management docs, integrating them tightly within the brand team and wider business
- Create briefs and roll-out presentations for internal and external parties to capture the end-to-end goals of a campaign or project
- Support the Brand Director, senior leadership team and wider business with strategy development and special projects
- Constantly review and implement new processes and ways of working to improve team collaboration and drive cross functional efficiencies
- Lead, support and mentor a high-performing Brand & Marketing Manager while fostering effective collaboration across the wider business and external partners
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You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you by the Company from time to time.
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Skills & Experience
- Fashion, sport or lifestyle experience
- Extensive experience in 360 campaign management across a variety of online and offline channels
- The ability to create and implement effective brand and marketing strategies that drive ROI
- Excellent organisation and project management skills with the ability to see things through from concept to execution
- Experience in social, media, events and content planning
- A background in DTC and wholesale marketing channels
- A team-centric approach and management style
- An excellent understanding of global marketing tactics, particularly in the UK & DE
- A creative thinker with the ability to conceptualise and sell in ideas
- Highly organised with an energetic outlook - you are someone who thrives in a fast-paced environment
- A 360 omnichannel thinker
- A cross-divisional integrator who thrives on communication
- An inspiring leader who can identify talent, support and elevate your direct reports and create a happy team culture
- Results focused - has a proven track record of delivering growth and ROI
Equal Opportunity Employer
We are an equal opportunity employer and value diversity at our company. We will not discriminate on the basis of sex, race, marital status, disability, age, sexual orientation or religion. We are committed to a fair and accessible recruitment process for all candidates so if you would like us to make any adjustments to the application or interview process, please let us know and we will be happy to support you.
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