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About us
Pony is a London-based branding agency that specialises in building impactful brand identities and digital experiences for tech companies worldwide.
We work with startups and scale-ups to create brands that don’t just look great – they drive growth, attract investment, and stand out in competitive markets. Our reputation is built on creative excellence, sharp execution, and a deep understanding of the tech landscape. Over the past few years, we’ve partnered with 150+ companies, integrating seamlessly with their teams to deliver design that makes a difference.
We’re looking for a talented Brand Designer to join our studio on a full-time basis. The role is based in London, and the successful candidate will be expected to work from our studio in Design District a few times a week.
What matters most
• Experience in developing brand concepts from inception to execution • Proven track record of creating compelling brand identities that not only look great but also support business objectives and market positioning • Exceptional skills in logo design, typography, colour theory, and visual storytelling • Ability to research, strategise, and articulate a brand’s story, personality, and values • Strong UI skills: Proficiency in designing intuitive, aesthetically pleasing, and functional user interfaces for digital-first brands, with a clear understanding of how UI impacts brand perception • The ability to translate a new brand identity into a compelling website UI is crucial for this role; therefore, proficiency in Figma is essential • A strategic mindset—an understanding of how branding influences a company’s competitive edge, user engagement, and long-term success • A genuine curiosity and drive to optimise your workflow using AI tools. We expect our designers to actively explore, experiment with, and integrate AI into their creative process—not as a replacement for craft, but as a multiplier for it. If you’re not already thinking about how AI can make you faster and sharper, this isn’t the right fit • Excellent verbal and written communication skills to articulate design concepts and decisions effectively • Ability to work closely with clients, team members, and possibly developers, ensuring a cohesive brand experience across all touchpoints
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This role is right for you if:
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• You’re not ok with design that’s “ok”. You aspire to develop work that is of the highest quality, and you want your next piece of work to be your best • You’re a team player at heart. Every project at Pony is a result of team collaboration. This role might not suit you if you struggle to work on a concept that was not proposed by you • You’re excited about AI and emerging technologies, always looking for ways to experiment, adopt new tools, and challenge traditional design processes. We love people who push boundaries and rethink how things are done
What we offer
• A competitive salary • 25 days off + public holidays • A day off on your birthday • Budget for training • Flexible working schedule with hybrid options • A beautiful riverside studio in Design District • Working environment designed for growth and opportunity • The opportunity to work on world-class, innovative projects with a team of super-talented team
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Jessica, London
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