Swish Recruitment
Senior Brand Manager
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Senior Brand Manager | FMCG Food Challenger Brand
Location: London, UK (Mon-Thurs in the office & Fri WFH)
Reporting Into: Head of Brand
Salary: up to £65,000 + 10% Bonus
Position Overview
This is a pivotal hire for a small, fast-moving team! The Senior Brand Manager is a creative, digitally fluent marketer who can both think in ideas and make things happen - bridging creative campaign thinking with strong digital and content execution.
You'll work closely with the Head of Brand to bring campaigns to life across all channels, owning the day-to-day content and creative output of the brand. You'll be in the detail, briefing creative planning content, driving digital performance and activating standout campaigns.
This is a full-time role based in London, where your expertise will be instrumental in executing best-in-class marketing and helping drive the next phase of growth with future opportunity to line manage, as the team and brand scales.
Key Responsibilities:
Campaign Planning & Activation
- Own the integrated campaign calendar - planning and activating campaigns across retail, social, eCRM, DTC and events, working closely with the Head of Brand on overall direction.
- Lead the briefing and coordination of campaigns across the team - the Senior Designer, Brand Manager and Social & Content Manager, Head of Growth ensuring everyone has what they need to execute.
- Manage timelines, asset trackers and approvals, acting as the operational hub that keeps campaigns running smoothly.
- Lead end-to-end activation of NPD launches, seasonal moments and key retail windows, from brief to in-market.
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Creative Content & Ideas
- Be the creative engine of the team - bringing a constant stream of ideas for how the brand can show up in fresh, culturally relevant ways.
- Own the master content plan across social, eCRM, retail, website and DTC - ensuring a consistent pipeline of premium, purposeful content that resonates & drives talkability.
- Brief the Senior Designer on creative assets with clear direction on messaging, hierarchy and brand rationale.
- Lead recipe and shoot planning, ensuring content is produced ahead of need and available in the right formats across all channels.
- Work alongside the Social & Content Manager to ensure content is campaign-connected and consistent in tone and quality.
Digital Marketing (Owned & Paid)
- Act as the team's digital expert - bringing strong working knowledge of how brand activity translates across digital touchpoints.
- Oversee and optimise the brand's digital content presence across website, ensuring brand consistency and messaging.
- Work with the Head of Brand and any Head of Growth on paid social and digital campaign activity - briefing creative, reviewing results and feeding learnings back into planning.
- Monitor digital performance across channels, generating actionable insights and sharing recommendations with the team.
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About You
- 5 years+ marketing experience within CPG / FMCG, ideally challenger or premium brand.
- A creative thinker who generates ideas, not just executes instructions.
- Digitally fluent - confident across content, social, website content and digital performance.
- Strong campaign planning and project management skills - able to hold a complex, multi channel calendar with pace and precision, with excellent attention to detail.
- A collaborative, proactive team player who rolls their sleeves up and raises the bar around them, with the drive to thrive in a fast-paced, entrepreneurial environment
- Deep passion for food, culture and building brands that genuinely resonate.
Success Metrics
- Quality and consistency of brand content across all channels.
- Campaign execution delivered on time and to brief.
- Improvement in digital engagement & performance metrics.
- Strong creative output that reinforces premium brand positioning.
- Rate of sale improvements aligned to campaign activity.
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