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Senior Brand Manager (B2B)
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Brand Marketing Manager (B2B)
Perm
Theale | Hybrid (3 days per week onsite)
You must be eligible to work in the UK without the need for Sponsorship
MAIN PURPOSE OF THE ROLE
As a leader in UK digital infrastructure, we deliver connectivity solutions that support customers, landlords, and partners across the telecommunications ecosystem. As we expand our products and markets, we're looking for a Brand Marketing Manager to lead brand strategy and campaigns that build awareness, strengthen market position, and drive business growth.
You'll develop compelling brand narratives and execute integrated top- and mid-funnel campaigns that support new product launches, vertical market expansion, and our core business. You'll ensure our brand is consistently represented across all channels while creating the foundation for demand generation and lead conversion.
Key Responsibilities
- Develop and deliver the brand marketing strategy aligned to business priorities and growth objectives.
- Lead integrated brand campaigns that build awareness and consideration for new products, markets, and customer segments.
- Translate brand strategy into compelling messaging, campaign themes, and value propositions.
- Own always-on brand activity, including thought leadership, market education, and reputation-building initiatives.
- Ensure consistent application of brand guidelines and tone of voice across all marketing activity.
- Partner with Product, Sales, Growth, Content, Social, Performance Marketing, Digital, and Creative teams to deliver integrated campaigns and customer journeys.
- Develop campaign briefs, oversee creative execution, and measure brand performance using awareness, engagement, and share-of-voice metrics.
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About You
Knowledge & Skills
- Strong expertise in B2B brand marketing and upper-funnel campaign strategy.
- Excellent storytelling, messaging, and positioning skills.
- Experience developing integrated campaigns across digital, paid, earned, and trade channels.
- Strong stakeholder management, briefing, planning, and project delivery skills.
- Good understanding of how brand marketing supports demand generation.
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Experience
- Proven experience leading B2B brand marketing - from start-up to scale-up, building and evolving brands through periods of rapid growth.
- Experience supporting brand repositioning, developing compelling brand narratives, messaging, and value propositions that strengthen market presence.
- Proven track record of delivering upper-funnel brand campaigns that drive awareness, consideration, and category leadership across digital, paid, earned, and trade channels.
- Experience supporting new product launches, market expansion, and entry into new verticals.
- Experience working collaboratively with creative teams or agencies, and partnering with content, digital, and performance marketing teams to deliver integrated campaigns.
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