Mondelēz International
Senior Brand Manager Dairylea (Maternity Cover 12 months FTC)
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Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You will be joining the team at an exciting time as we look to shape the future of the Dairylea brand. Developing a holistic strategy that looks to turnaround a period of continued share decline and address increased competitor activity. This will require a delicate balance of perform and transform, short-term and long-term. The role has full innovation pipeline ownership as a local jewel brand, full P&L responsibility for the 2nd biggest brand in Mdlz UK at £179M RSV and the opportunity to demonstrate strategic thought leadership.
The Role:
In short, this is an amazing opportunity to lead, shape and grow a fantastic but complex business, building to growth in 2030 and beyond. As SBM your role will be end to end brand ownership to deliver our new brand strategy with execution across innovation, communication and commercial performance. You will be fully accountable to address current customer & consumer challenges to turn around share performance. As part of leading & implementing our new brand strategy you will need to build a business case that outlines the implications for our existing equity & comms, building a plan with agency partners VCCP & Publicis to execute once investment secured.
Organisation/ People Management:
You will also be required to lead, engage & develop your direct team – to drive marketing excellence and business performance.
Team size: 2 Direct reports (BM and Graduate/Apprentice).
Reporting into: a Marketing Director.
Key Responsibilities:
- Refine and lead the implementation of the brand growth strategy, developing a clear and compelling narrative that aims to unlock future investment and ultimately aims to recover brand performance.
- Develop and begin the implementation of portfolio/product transformation that aims to simplify and futureproof the brand.
- Manage a complex business to ensure its continued success including developing future innovation & PPA plans with your team that will ensure category growth delivered to recover share.
- Lead the cross-agency team to build on our existing comms assets whilst shaping future comms plans to support repositioning the Dairylea brand in line with future strategy.
- Effectively manage the team to deliver the short-term whilst balancing the development and implementation of future strategy.
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Requirements:
- Someone who is willing to contribute to our Team feeling of belonging.
- The Meals category is a smaller team within Mdlz but has a close-knit relationship with cross functional peers. A family feel with lots of opportunity to learn from other functions.
- Proven agility and growth mindset; this role requires you to challenge the status quo and lean into problem solving. Success will not come from doing things they way they’ve always been done. Bold, brave thinking is essential.
- Proven track record of inspiring others and delivering through others (incl direct reports); success is reliant on cross-functional collaboration, building resilience and keeping teams motivated and energised.
- Ability to manage & influence senior stakeholders – with no Marketing Manager role in meals, the opportunity is to lead the narrative, pitching directly to senior leaders with the support and guidance of the Marketing Director.
- Proven commercial acumen in complex environments; high level of innovation experience and portfolio management.
- Excellent communication, storytelling and presentation skills; building a compelling narrative and adapting this depending on the audience will be critical to unlock senior support and investment.
- Proven experience in building strategy; ideally with a balance of short-term / long-term.
- E2E Management.
- Equity experience is a bonus.
Relocation Support Available?
No
Business Unit Summary
We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
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Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS, PLEASE CONTACT THE RECRUITER
Job Type: Temporary (Fixed Term)
Brand & Portfolio Management
Marketing
At Mondelēz International, our purpose is to empower people to snack right through offering the right snack, for the right moment, made the right way. That means delivering a broader range of delicious, high-quality snacks that nourish life's moments, made with sustainable ingredients and packaging that consumers can feel good about. We have a rich portfolio of strong brands – both global and local. Including many household names such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum.
We are proud to hold the number 1 position globally in biscuits, chocolate and candy as well as the No. 2 position in gum.
Our 80,000 Makers and Bakers are located in our operations in more than 80 countries and are working to sell our products in over 150 countries around the world. They are energized for growth and critical to us living our purpose and values.
We are a diverse community that can make things happen, and happen fast.
Join us and Make It An Opportunity!
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