Ferrero
Senior Brand Manager Ice Cream - Kinder and Premium Sticks
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About the Role
We're looking for an experienced and commercially driven Senior Brand Manager to lead the growth of our Kinder Ice Cream and Premium Sticks portfolio across the UK & Ireland. This is an exciting opportunity to shape the future of two of Ferrero's most dynamic brands, developing strategies that strengthen brand equity, drive profitable growth and create meaningful consumer connections.
Working within the Marketing team, you will be responsible for defining and delivering both the long-term brand vision and annual marketing plans. You will lead the development of innovative campaigns, manage significant marketing investment and work collaboratively with Commercial, Category, Finance, Supply Chain and Global Marketing teams to ensure exceptional execution across every touchpoint. As a senior member of the team, you will also play an important role in influencing business decisions, identifying new growth opportunities and developing future marketing talent.
Main Responsibilities
As Senior Brand Manager, you will have end-to-end ownership of the Kinder Ice Cream and Premium Sticks portfolio, ensuring the brands continue to outperform within an increasingly competitive marketplace. You will develop three-year strategic plans and annual marketing programmes that deliver sustainable growth while strengthening Ferrero's premium brand positioning. Through a deep understanding of consumers, shoppers and market trends, you will identify opportunities for innovation, portfolio development and category expansion.
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- Lead the delivery of integrated marketing campaigns from concept through to execution, ensuring all activity is aligned across internal and external stakeholders.
- Work closely with Sales, Category Development, Finance, Supply Chain and Global Marketing teams to influence key commercial decisions, balancing consumer needs with business priorities to maximise both market share and profitability.
- Continuously evaluate campaign effectiveness, consumer insight and competitor activity to optimise future plans.
- Build strong relationships with global teams, external agencies and manufacturing partners, ensuring consistent execution of brand strategy while maintaining Ferrero's high standards of quality and innovation.
- Coach and develop your team, creating an environment where collaboration, accountability and continuous improvement are encouraged.
- Inspire others through clear direction, constructive feedback and a passion for delivering outstanding results.
About You
- Accomplished brand marketer with extensive FMCG experience and a strong track record of building successful consumer brands.
- Enjoy combining creativity with commercial thinking and are comfortable making strategic decisions using consumer insight, market data and financial analysis.
- Naturally curious, thrive in a fast-paced environment and enjoy influencing stakeholders across multiple functions and levels of the organisation.
- Experience managing brand P&Ls, delivering integrated marketing campaigns and successfully launching new products or innovations into market.
- Strong stakeholder management is essential, as is the ability to build trusted relationships with both local and international teams.
- Previous experience leading, coaching and developing people would be highly advantageous, alongside excellent communication, presentation and influencing skills.
- Degree in Marketing, Business or a related discipline (or equivalent professional experience) is expected, together with a passion for building iconic brands and delivering exceptional consumer experiences.
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About Ferrero
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.
DE&I at Ferrero
Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding.
Find out more here.
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