BoehringerPRD
Senior Brand Manager (Oncology)
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Senior Brand Manager (Oncology)
Senior Brand Manager - Oncology
The Position The Senior Brand Manager - Oncology is responsible for leading the strategy, development, and execution of brand plans across a defined disease area, ensuring alignment with business objectives, sales targets, and agreed budgets.
This role entails end-to-end ownership of brand performance, translating customer and market insights into actionable strategies to drive engagement and launch excellence. As a key leader, you will demonstrate strong strategic thinking, influence local and above-country stakeholders, and hold accountability for delivering measurable business outcomes while upholding a patient-centric, healthcare-focused approach that positions Boehringer Ingelheim as a valued partner.
- Location: Bracknell, UK (hybrid working – 2 days in the office)
Tasks and Responsibilities
- Lead the development and delivery of brand strategy and integrated omnichannel marketing plans, aligned with UK and global objectives
- Oversee end-to-end brand performance, including tracking KPIs, analysing performance data, and implementing corrective actions to drive growth
- Generate and translate customer and market insights into actionable strategies and differentiated customer experiences
- Drive launch excellence and high-impact customer engagement initiatives, optimising across channels
- Lead cross-functional planning and execution in partnership with Sales, Medical, Market Access, Finance, and other key stakeholders
- Build and maintain strategic relationships with external stakeholders, including healthcare professionals and key opinion leaders (KOLs)
- Manage multiple agency partners, ensuring high-quality delivery and value for investment
- Ensure full alignment with above-country/global strategies, contributing to broader brand or asset strategy where relevant
- Conduct all activities in compliance with ABPI/IPHA Codes, UK regulations, and company policies
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Requirements
Education & Qualifications
- Degree-level education or equivalent experience
- Marketing qualification (e.g., Chartered Institute of Marketing) preferred
Experience
- Significant marketing experience within the pharmaceutical or healthcare industry
- Proven experience in leading brand strategy and delivering impactful campaigns
- Strong understanding of market access, NHS environment, competitive landscape, and regulatory environment
- Experience in oncology or similar therapy areas preferred
- Launch experience strongly preferred
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Skills & Capabilities
- Analytical skills, with ability to generate insights and drive data-driven decisions
- Creative thinking, agile problem-solving approach
- Strong stakeholder management and cross-functional collaboration skills
- Customer-focused mindset, proficiency in designing patient and healthcare professional journeys
- Strong project management skills, with ability to plan, prioritise, and execute multiple initiatives on time and within budget
- Strong business acumen, linking strategy to commercial outcomes
- Ability to influence and drive outcomes in matrix environments (without direct authority)
- Omnichannel engagement expertise, grounded in data-driven decision-making
- Financial management capability, including budget planning and ROI focus
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