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Senior Brand Manager
Who Are We?
Howden is a global insurance group with employee ownership at its heart. Together, we have pushed the boundaries of insurance.
We are united by a shared passion and no-limits mindset, and our strength lies in our ability to collaborate as a powerful international team comprised of 24,000 employees spanning over 56 countries. People join Howden for many different reasons, but they stay for the same one: our culture. It’s what sets us apart, and the reason our employees have been turning down headhunters for years.
Whatever your priorities – work/life balance, career progression, sustainability, volunteering – you’ll find like-minded people driving change at Howden.
The Role: Senior Brand Manager
As Senior Brand Manager, you will sit within the Corporate Affairs division and play a central role in supporting the development, governance, and enablement of Howden’s global brand across a sophisticated, federated organisation. The role ensures the brand is:
- Applied consistently
- Evolves strategically
- Effective at scale (while working closely with collaborators from different regions and functions)
What You’ll Be Doing
Brand Oversight and Facilitation
- Support the implementation and ongoing evolution of the global brand framework throughout the organisation.
- Partner with stakeholders across regions and business units to drive effective, commercially practical brand application.
- Help handle brand governance processes, approvals, and compliance initiatives.
Brand Identity and Mentorship
- Support the development, management, and evolution of brand identity systems, guidelines, and standards.
- Maintain and update brand mentorship to reflect:
- Interpersonal needs
- Digital requirements
- New technologies
- Work closely with internal and external creative partners to ensure high-quality execution across all brand touchpoints.
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Stakeholder Management
- Build positive relationships across the organisation, acting as a trusted advisor on brand-related matters.
- Influence team members at all seniority levels in a matrixed, global business.
- Collaborate closely with:
- Design
- Content
- Marketing
- Communications
- Operations
- External agency partners
Who We’re Looking For
Essential Requirements
- Proven experience in a brand management role within a sophisticated or global organisation.
- Experience managing brand governance, frameworks, or mentorship at scale.
- Strong project management skills, balancing critical thinking and practical delivery.
- Expertise in working with creative specialists, able to provide informed feedback and clear direction.
- Evidence of establishing effective relationships and influencing stakeholders:
- Across functions
- At all seniority levels
- Ability to lead multiple priorities and workstreams in an evolving or ambiguous environment.
Desirable Attributes
- A degree or equivalent professional experience in:
- Brand management
- Marketing
- Communications
- A related field
- Strong written and verbal English to communicate brand mentorship clearly and effectively.
- Good numeracy skills, with confidence in:
- Working with budgets
- Resource allocation
- Performance considerations
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What We Offer in Return
A Career That You Define
- At Howden, we value diversity. There is no “one Howden type”.
- We seek individuals who share our core values:
- Our successes have all come from someone brave enough to try something new
- We support each other in both the small everyday moments and bigger challenges
- We are determined to make a positive difference at work and beyond
Reasonable Adjustments
- We are committed to providing reasonable accommodations at Howden to ensure your role aligns with your needs. Adjustments may include:
- Flexible hours
- Hybrid working
- Custom software/IT solutions
- Office setups tailored specifically to you
- If you’re excited about this role but have concerns about fit, apply anyway: if it aligns with your profile, we’ll reach out to assist in setting up any required adjustments.
Note: Not all positions accommodate changes to working hours or locations. For further details, contact your Recruitment Partner.
Fixed-Term Opportunity
Howden began in 1994 as a tiny team of just three people and a dog. Today, we are a leading global insurance group with 23,000+ employees. Our largest shareholder is us—the people who work here—supported by three long-term partners who all share our vision: build a business to last, one that will never be sold.
Our owner’s mindset is central to our culture. Our people take ownership of their decisions, actions, and outputs because they are invested at every level. Together, we drive the business forward, creating extraordinary results for everyone.
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Jessica, London
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