LiveScore Group
Senior Brand Marketing Executive
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Senior Brand Marketing Executive
Senior Brand Marketing Executive – Virgin Bet
Location: Soho, London Type: Hybrid working – 3 days on-site (Tuesday–Thursday)
About LiveScore Group
LiveScore Group hosts three pioneering brands in sports and gaming:
- LiveScore
- LiveScore Bet
- Virgin Bet
We combine sports media and sports betting to deliver immersive experiences. Our team drives excellence—fueling fan passion through innovation, global reach, and cutting-edge products.
Our Culture
We Embed our values in everything we do—adaptability, teamwork, fan-driven action, and relentless curiosity. We seek diverse talent to create unforgettable experiences for our users.
About the Role
As a Senior Brand Marketing Executive, you’ll play a central role in planning, executing, and safeguarding the Virgin Bet brand strategy across key areas:
- Brand development & guardianship
- Communications, campaign & media planning
- Creative development & delivery
- Sponsorship coordination & execution
- PR & brand engagement
- Marketing effectiveness measurement
By leveraging your expertise, you’ll shape campaigns, partnerships, and performance insights to strengthen the Virgin Bet brand.
Key Responsibilities
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Brand & Campaign Execution
- Collaborate with agencies and in-house teams to co-create brand campaigns, media plans, and sponsorship activations, ensuring alignment with business goals.
- Lead brand sponsorship management, including racecourse activations, and development of marketing collateral across the UK.
- Support media deal negotiations and execution, ensuring on-brand execution.
Research & Performance
- Develop and refine brand performance frameworks, conducting market research, evaluations of sponsorship ROI, and media effectiveness to guide strategic decisions.
- Monitor and analyse KPIs, ROI metrics, and campaign effectiveness, regularly reporting insights to inform future initiatives.
Financial & Stakeholder Management
- Maintain and update the master brand budget, tracking financials across campaigns.
- Act as the primary brand advocate, fostering relationships with external partners, agencies, and vendors to support seamless execution.
Requirements
Skills & Experience
- 2+ years of brand/marketing leadership, proven in client-side or agency roles.
- Advantageous: Experience in sports betting or gaming industries.
- Strong agency management and cross-team collaboration skills.
- Exceptional stakeholder communication and campaign/project management ability.
- Practical experience in creative briefing, design coordination, and multi-channel marketing campaigns.
- Commercial acumen, blending brand growth with bottom-line results.
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Why Join Us?
Career & Benefits
- Performance-based bonus tied to company success.
- Flexible work arrangements where eligible.
- Enhanced family leave – up to 6 months at full pay (including shared/adoption parental leave) + 6 months at half pay; paternity leave: 4 weeks at full pay.
- Useful perks:
- Private healthcare
- Employee assistance programme
- Subsidised gym membership
- Annual travel reimbursement & ride-to-work scheme
- Life cover (3x salary)
- Contributory pension plan
- Exclusive Virgin offers & member perks (“Virgin Family”)
- Social perks:
- Office drinks (Thursday evenings)
- Regular team events and networking opportunities
If you thrive in dynamic environments and love iconic brands, we’d love to hear from you. Start your application today and join us in pushing the boundaries of sports media and gaming.**
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