My Money Matters
Senior Brand Marketing Manager
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Senior Brand Marketing Manager
Remote-first | London (occasional travel) | UK based applicants only
About My Money Matters
My Money Matters is a leading financial health platform on a mission to help public sector workers make the most of their salary—through education and products like:
- Pension top-ups
- On-demand pay
- Automated savings
72% of public sector workers are just one bad month away from financial difficulty. We’re here to change that. Through innovative financial products, education, and our digital money coach, we empower people to take control of their financial future—whether that’s:
- Buying their first home
- Boosting their pension
- Planning for retirement
Already trusted by major organisations like the NHS, we’re growing quickly and building a team of ambitious, commercially minded people who want their work to make a meaningful impact.
About the Role
We’re seeking a Senior Brand Marketing Manager to own the full B2C customer journey, from the moment someone first hears about us to the moment they become an active member.
This is a role for a strategic operator: someone who gets just as excited about a great campaign concept as they do about conversion rates. You’ll build brand experiences that drive attention and direct engagement channels that turn that awareness into action.
You will: ✔ Be the hands-on operator, overseeing every customer touchpoint and engaging with hundreds of thousands of public sector workers ✔ Develop high-impact campaigns with a strong creative core, rooted in real customer insights ✔ Execute end-to-end B2C campaigns across all channels
Responsibilities
You’ll be responsible for:
1. Brand Building
- Develop brand campaigns with a compelling creative idea, turning customer insights into memorable experiences
- Ensure all marketing touchpoints align with customer needs and business goals
- Elevate the visual and messaging consistency across all branding efforts
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2. Email Marketing
- Own the primary conversion channel (email), planning, writing, and executing high-performing campaigns
- Apply both craft and rigorous analysis—improving engagement with every send
- Continuously A/B test and optimise based on data-driven insights
3. Channel Development
- Explore new marketing channels through a test-and-learn approach
- Find creative, effective ways to reach and engage our audience wherever they are
- Track ROI and adjust tactics based on results
Additionally, you’ll deep-dive into our products and audience, providing insights to the business on what resonates and what doesn’t.
A Typical Day
Your workday might include:
- Writing and building email campaigns across multiple audiences and tiers
- Testing new channels, working cross-functionally to bring campaign ideas to life
- Brainstorming and refining brand campaigns that inspire action (e.g., "Public Sector Pension Confidence Series")
- Presenting B2C performance metrics to SLT, outlining data-backed strategies for improvement
Requirements
Experience & Skills
- 4+ years in marketing, with proven campaign execution experience (B2C focus preferred)
- Hands-on executor—excited by ideation, execution, and analysis
- Strong writing ability: craft clear, persuasive messaging across all formats
- Brand-first mindset: creative + data-driven approach, with an eye for customer experience
- Generalist marketing mindset: comfortable with copy, creative, CRM, data, and emerging channels
- Builder mentality: energised by creating from scratch and blank-slate challenges
- Autonomous & collaborative:
- Self-starter who operates with high agency—fixes problems before they escalate
- Influencer who motivates teams across functions without direct authority
- Transparent communicator—keeps stakeholders in the loop
- Numerate: data-driven decision-making, high comfort with marketing analytics
- AI-augmentation capability: uses AI for efficiency but doesn’t outsource critical thinking
- A background in fintech or financial services is nice-to-have
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Benefits
Our focus is on flexibility, financial wellbeing, and career growth. Here’s what you get:
| Benefit | Details |
|---|---|
| Remote work | Fully remote, choose where you perform best |
| Leave | 25 days leave (increasing with tenure) + optional 5 extra days |
| Birthdays | Meltdown Monday (your birthday off!) |
| Bonuses | Team bonus scheme (non-commission roles) |
| Pensions | Salary sacrifice contributions, AVC options & bonus-matched pension |
| Perks | Salary sacrifice schemes (gym, tech, car leasing) via Perkbox |
| Healthcare | Medical cashback scheme |
| Parental Leave | Enhanced parental leave |
| Growth Opportunities | Support to develop and scale alongside the business |
Recruitment Process
-
Stage 1: People & Culture Call
- Conversation on experience, motivations, and cultural fit
-
Stage 2: Hiring Manager Interview
- 45-minute competency-based discussion covering:
- Brand-building ideas
- B2C customer journey mapping
- Email marketing strategies
- Data-driven campaign execution
- 45-minute competency-based discussion covering:
-
Final Stage: Panel Interview + Practical Exercise
- Collaborative practical test to assess real-world campaign execution
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