DeMellier
Senior Brand Marketing Manager
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Job title: Senior Brand Marketing Manager
Location: London
Reports to: Head of marketing
About us
DeMellier is a London-based brand that was founded with the vision of doing things differently: to design handbags that would make women feel empowered, made ethically and sustainably, while giving back to those who need it most. These principles guide everything we do. All our pieces are crafted ethically in Europe using the finest sustainably sourced materials. We champion equality, and for every piece sold, we fund vaccines and medical treatments aimed at saving the life of a child in need. So far, through our permanent charity initiative, ‘A Bag, A Life’, in partnership with SOS Children’s Villages, we have funded over 2.5 million vaccines. Join us and be part of an award-winning, purpose-driven brand that fosters creativity, collaboration, and meaningful impact within the luxury industry.
The Role
The Senior Brand Marketing Manager plays a pivotal role in bringing DeMellier's brand and marketing strategy to life through exceptional content, integrated campaign planning and cross-functional collaboration. Working closely with the Head of Marketing, this role helps shape and implement brand storytelling and marketing initiatives that strengthen DeMellier's luxury positioning and support commercial objectives. Responsible for leading end-to-end campaign planning, content development and stakeholder alignment across all customer touchpoints, the Senior Brand Marketing Manager ensures every campaign is executed to the highest standard, delivering a consistent and compelling customer experience. Combining creative excellence with commercial insight, the role continuously seeks opportunities to optimise marketing performance, improve ways of working and enhance campaign effectiveness.
Responsibilities
Brand & Content Leadership
- Own the end-to-end planning, creation and delivery of content across all customer-facing channels, ensuring every communication supports DeMellier's brand positioning and commercial objectives.
- Lead the writing, review and approval of all customer-facing copy and product storytelling, including campaign messaging, website content, emails, social media, press releases, retail collateral and wholesale materials.
- Partner with the Content Editor to uphold exceptional editorial standards, ensuring all communications are accurate, consistent and aligned with DeMellier's tone of voice, including the development of tone of voice guidelines to support consistency across the business.
- Partner with the Head of Marketing to shape and evolve brand storytelling, identifying opportunities to strengthen customer engagement and elevate brand communications.
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Campaign Planning & Delivery
- Partner with the Head of Marketing to develop campaign narratives for new collections, product launches and key commercial moments, translating marketing strategy into compelling multi-channel campaigns.
- Lead integrated content planning across CRM, Ecommerce, Social, PR, Retail, Wholesale and Product teams, capturing channel requirements and aligning stakeholders behind a single campaign plan.
- Prioritise content and creative requirements across multiple stakeholders, balancing business priorities, campaign timelines and team capacity.
- Develop clear, strategic creative briefs and lead the briefing process with the Creative team, ensuring creative output delivers against campaign objectives, channel requirements and brand standards.
- Manage the integrated marketing and content calendar, ensuring campaign priorities, dependencies and timelines remain aligned across the business.
- Ensure every marketing channel has the appropriate content, creative assets and supporting materials required for successful campaign delivery and launch.
Performance & Continuous Improvement
- Partner with the Head of Marketing and Digital Team to evaluate campaign and content performance, identifying opportunities to improve engagement, optimise future activity and enhance the customer experience.
- Analyse competitor activity, industry trends and customer insights to recommend new approaches to content, storytelling and campaign execution.
- Drive continuous improvement across marketing processes, content workflows and cross-functional ways of working to increase efficiency and campaign effectiveness.
Collaboration & Leadership
- Act as the key marketing contact for content planning and campaign delivery, forging a close partnership with the Creative team to ensure briefs are translated into best-in-class creative that delivers against campaign objectives, channel requirements and DeMellier's brand standards.
- Influence and coordinate cross-functional teams to deliver integrated campaigns on time, to the highest standard and with a consistent customer experience.
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AI
- Utilise AI tools to support content development, campaign planning and marketing execution while maintaining DeMellier's editorial and brand standards.
- Work with the Head of Marketing to identify opportunities to leverage AI to improve marketing effectiveness, team productivity and operational efficiency.
- Champion best practices for the responsible use of AI across the marketing team, balancing automation with human creativity and editorial oversight.
- Explore emerging AI tools and technologies, making recommendations that enhance campaign delivery, content creation and ways of working.
Requirements
- 7+ years' experience in brand marketing, content marketing or integrated marketing, ideally within a luxury or premium fashion, accessories or lifestyle brand.
- Demonstrable experience delivering integrated marketing campaigns from concept through to execution.
- Experience developing creative briefs and partnering with creative teams to deliver best-in-class campaign assets.
- Strong understanding of luxury branding, storytelling and customer experience.
- An exceptional copywriter with proven experience creating, editing and approving high-quality content across multiple customer touchpoints.
- Proven ability to lead multiple marketing workstreams simultaneously, balancing strategic priorities with flawless execution.
- Strong stakeholder management and influencing skills, with the ability to align multiple teams around shared objectives.
- Commercially minded, with experience using campaign performance and customer insights to improve marketing effectiveness.
- Experience using project management and collaboration tools such as Asana and Figma.
- Experience using AI tools, including ChatGPT, to support content development, ideation, workflow efficiency and marketing effectiveness while maintaining exceptional editorial standards.
- A strong creative eye and instinct for luxury storytelling, premium design and exceptional customer experiences.
- Highly organised, proactive and detail-oriented, with exceptional attention to detail.
Benefits
- Hybrid-working policy (2 days in the office)
- Annual Leave package increases the longer you stay with us
- Enhanced company maternity policy
- Employee Discount: 50% off Stock and up to 90% off Seasonal Sample Sales
- Free gift DeMellier bag on successful probation
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