RISCO Group
Senior Business Development Manager – London / Manchester area

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Senior Business Development Manager – London / Manchester area
Senior Business Development Manager – UK Electronic Security Market
About the Role
The Senior Business Development Manager is tasked with driving RISCO’s growth across the UK market, focusing on:
- Acquiring new customers
- Developing strategic partnerships
- Expanding market presence
This is a highly field-focused hunter role, centred on:
- Generating new business opportunities
- Proactively securing new clients
- Expanding market share
The ideal candidate will own the entire new business cycle—from prospecting and opportunity development through commercial negotiation to deal closure, with a primary emphasis on winning new accounts rather than managing existing ones.
Upon onboarding, customer ownership will be transferred to the relevant Account Manager for long-term retention.
Key Responsibilities
Business Development & Market Expansion
- Identify, develop, and secure new business opportunities across the UK market within assigned territories.
- Generate qualified leads through:
- Proactive prospecting
- Networking
- Referrals
- Direct customer engagement
- Discover new verticals, market segments, and routes to market that drive growth.
- Increase market presence and share by acquiring new customers and strategic opportunities.
- Build and nurture relationships with:
- Prospective customers
- Strategic partners
- Key industry stakeholders
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Sales Execution
- Manage the full sales cycle, from prospect to closing deals.
- Conduct customer-facing activities, including:
- Meetings
- Commercial presentations
- Product demonstrations
- Solution discussions
- Prepare and deliver:
- Proposals
- Quotations
- Commercial offers
- Lead commercial negotiations to secure profitable agreements.
- Achieve or exceed agreed sales and new business growth targets.
Strategic Relationship Building
- Develop connections with:
- Decision-makers
- Influencers
- Key industry stakeholders
- Represent RISCO at:
- Industry events
- Trade shows
- Exhibitions
- Networking forums
- Explore partnerships with:
- Installers
- Integrators
- Distributors & channel partners
CRM Documentation, Reporting & Collaboration
- Ensure accurate CRM documentation, including:
- Meetings
- Opportunities
- Quotations
- Forecasts
- Follow-ups
- Maintain updated sales pipeline and forecasting data.
- Provide regular reports to management, including:
- Performance updates
- Customer insights
- Account updates
- Market feedback
- Competitive intelligence
- Collaborate with Sales Engineers to deliver technical solutions.
- Work with Marketing to enhance lead generation and campaign effectiveness.
- Ensure a smooth handover of customers to Account Management post-onboarding.


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Requirements
- 5 years of successful new business sales experience within the UK electronic security industry – mandatory.
- Must demonstrate a strong industry network and deep market knowledge.
- Proven ability to consistently exceed new business sales targets.
- Experience in managing the entire sales cycle (propecting → negotiation → closure).
- Direct experience working with:
- Installers
- Integrators
- Distributors
- Channel partners in the security market.
- Strong:
- Commercial acumen
- Negotiation skills
- Presentation abilities
- Relationship-building capabilities
- Technical understanding of electronic security solutions (advantageous but not mandatory).
- Self-motivated, proactive, and results-driven, with a strong hunter mentality.
- Valid UK driving licence with willingness to travel extensively across the UK.
- Fluent in English – mandatory.
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