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Senior Campaign Manager
CRM Senior Campaign Manager
We are hiring a CRM Senior Campaign Manager to lead impactful, insight-driven CRM for one of the world’s leading automotive groups. This is a brilliant opportunity to shape meaningful customer experiences across multiple brands, working within a highly collaborative, multi-market team. You’ll sit at the intersection of data, strategy, and creativity—bridging campaigns that truly connect with people. If you’re passionate about CRM and enjoy balancing leadership with delivery, this role puts you right at the centre of it.
Responsibilities
- Lead and support a team of CRM Campaign Executives to deliver high-quality, effective campaigns end-to-end
- Own and shape CRM briefs, translating client needs into clear, actionable plans
- Guide CRM strategy development in partnership with specialists across data and planning
- Ensure consistent, accurate reporting, turning insights into opportunities for optimisation
- Partner closely with clients and cross-market teams to plan and deliver ongoing campaign activity
- Act as a trusted point of contact for CRM, building strong client relationships through clarity and transparency
- Champion innovation and continuous improvement in CRM delivery, processes, and customer experience
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Requirements & Skills
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- Experience leading CRM campaigns, either within an agency or client-side environment
- Confidence managing projects from brief through to launch, ensuring quality and consistency
- Familiarity with CRM platforms and project management tools to support delivery
- Understanding of segmentation, personalisation and test-and-learn approaches
- Knowledge of CRM performance metrics and how to use them to improve outcomes
- Strong communication and stakeholder management skills, with the ability to align multiple teams
- A proactive, solutions-focused mindset with attention to detail and a structured approach
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