SalesCaptain
Senior Campaign Manager
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Job Title: Senior Campaign Manager
Join the GTM Revolution at SalesCaptain – Where B2B Growth Happens
SalesCaptain supports fast-growing B2B brands, Y Combinator & Techstars startups, and Series B&C companies, helping them scale with a predictable go-to-market (GTM) process. Since launching in 2021, the company has grown into a global outbound marketing agency.
This is a full-time, remote position (EU hours)—bring your expertise in cold outreach, targeted messaging, and account-based growth.
What You’ll Do (🏆 KPI-Driven Responsibilities)
Your role is to own the strategy and execution of cold outreach campaigns to drive predictable revenue for our international clients.
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Manage end-to-end campaign strategy
- Lead cold email and LinkedIn outreach campaigns for diverse clients (SaaS, enterprise SaaS, tech startups).
- Develop hyper-targeted messaging with a mix of own copywriting, AI-led generation, and invasive audience insights.
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Build tsunami-winning campaigns
- Conduct deep audience research, industry analysis, and competitor benchmarking to refine USPs and market positioning.
- Define ideals target criteria (ICP) for every campaign.
- Test and iterate from early angles to high-performing sequences (LinkedIn outreach, email, and sequence variations).
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Pump up performance
- Monitor real-time campaign analytics and deliver actionable optimisations to boost reply rates, deal flow, and conversions.
- Suggest experimental trends, niche shifts, or forward-thinking GTM angles to improve results.
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Be a client advocate
- Keep clients involved yet non-blocking with clear updates and progress reports.
- Focus on loyalty building, upselling opportunities, and elevating retention.
The Core KPIs You’ll Be Held Accountable For ⚡
Your success will be measured by:
- ⬆️ Positive replies (to emails and LinkedIn messages)
- ⭐ High Client Satisfaction (NPS)
- 🔄 75%+ Client Retention (quarterly)
- 1+ New Campaign Ideas per Client Monthly (ideas that deliver new ROI avenues)
- 💰 Deal attracted & closed with minimum 5FIG (EUR/USD) per month
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Who You Are (Qualifications & Mindset)
What You Bring (Essential Experience)
- 2+ years in Marketing, Sales, or Go-To-Market (GTM), preferably in a B2B tech/software sales or start-up context (e.g., BDR at SaaS firm, SaaS Growth Marketing, Demand Creation).
- Hands-on experience with:
- LinkedIn Sales Navigator research & engagement.
- Cold outreach sequencers (e.g., Lemlist, Smartlead.io, Apollo.io, etc.).
- Email tools (HubSpot, Klenty, Reply.io) & other sales/marketing automation platforms.
- Proven ability to write high-reply cold sequences – no boilerplate text. Provide screenshots of transforms, screenshot responses, or a work sample on how you craft campaigns.
- AI-savvy: Expertise in prompt engineering for AI tools (e.g., Midjourney, Berkeley AI, ThinkUp AI, Draft AI, etc.).
How You Approach Campaigns
- You see patterns instead of data points, and aggressively identify where campaigns can be scrapped/improved.
- Clarity vs. Over-Optimizing: You balance well thought-out messaging with obsession over vanity stats.
- On Top Of Trends: You’re always testing new AI-based outreach tools or methodologies.
Soft Skills That Matter
✓ Drive with structure, tracking defined ROI, and meeting deadlines consistently. ✓ Strong communication & client-management skills – you speak in business terms, keep stakeholders focused, and earn trust. ✔✔ You care about plugging in, continuously upskilling, and owning your work.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Why Join SalesCaptain?
We don’t always do what comes easy—and you won’t either. Besides flip the script on cold outreach, you’ll find a platform to:
✨ Drive crazy ROI (think revenue multiples in your KPIs). ✨ Become “done with” campaigns – but without leaving shitty first drafts behind. ✨ Experiment excessively – not afraid to test ** 길을 섞어가며 시험** (or like a legend’s hustle). ✨ Go All-In when mistakes happen – just like you ship fast when winning. ✨ Join a team that moves really blooming fast – us being YC-backed founders’ squad. ✨ Choose your fight. (Do you feel like earning bonus points, mentoring our newer hires, or tapping into AI advantage?)
Want to Lead Outbound Growth?
If you love the hustle, feel that sales mess really badly, and want to play with heavy-hitter clients, we want you.
Perks You Get Along the Way
- Work Remote (But Happily) – no commute, just great champions nearby.
- Carpe Diem Culture – Whether it’s abandoning pointless meetings (wink wink) or success-based flex time.
- Biggest Bookstack – Free books, Kindles, and a-lats (VIP literary rounds? Not actually).
- Fun Benefits –
- 📅 Paid Vacation, Sick Leaves for Absolute Positivity
- 🕹️ Quarterly Team Lease Activities
- Special Training for Started (or Lead) Baseball Mkts (not really, just a free professional upskill) – turn your Knocks into Hex & Clay Expert badge (that sounds fancy?).
That’s All, Folks
👉 Drop your desired rate. We’ll do our best to match, put a signing bonus on the table, and make it happen if you’re the right hitter.
Lights, Camera, *Thunder.:** Because we’re equipping you to undo the inevitability of dull outreach campaigns. Ready?
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Jessica, London
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