FGH (Freemans Grattan Holdings)
Senior Campaigns and Brand Marketing Executive
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FGH Business Centre
66-70 Vicar Ln, Bradford BD1 5AJ
Hybrid flexibility
2 office days per week
About The Role
As Senior Campaigns and Brand Marketing Executive, you will be responsible for the planning, execution, and analysis of marketing campaigns across multiple channels. You'll work closely with cross-functional teams to ensure campaigns are aligned with business objectives and deliver measurable results.
Accountabilities
Key Responsibilities:
- Campaign Planning: Develop and manage end-to-end marketing campaigns, ensuring alignment with business goals and brand guidelines.
- Content Planning: Support the Senior Campaign Manager with content planning for the upcoming season.
- Execution: Coordinate with creative, digital, and marketing teams to execute campaigns across various channels (email, social media, paid media, onsite, etc.).
- Brand Partnership Collaboration: Work closely with relevant buying teams and third-party brands to optimise marketing opportunities and build strong relationships.
- Agency Coordination: Manage relationships with external agencies to support the planning and delivery of seasonal campaigns, events, and activations.
- Performance Tracking: Monitor and report on the performance of campaigns, using analytics to measure success and optimise future efforts.
- Support and Lead Initiatives: Support and lead where appropriate cross-functional project working groups.
- Budget Management: Maintain cost trackers and manage purchase orders (POs).
- Cross-Functional Collaboration: Work closely with buying, creative, financial services, and wider marketing teams to ensure campaign integration and consistency. Attend and lead cross-functional meetings where appropriate.
- Optimisation: Identify opportunities for campaign optimisation and suggest improvements to enhance effectiveness.
- Travel: Occasional travel to attend campaign shoots, meet with agencies and third-party brands to strengthen partnerships and explore new marketing opportunities.
- Line Management: Manage and coach Campaign and Brand Marketing Executives, including planning workloads and conducting 1-2-1s.
- Customer Focus: Be committed to achieving positive outcomes for customers at all times.
- Compliance: Ensure compliance with all applicable UK and local regulations, Company Policies, and FCA Conduct Rules.
- Company Values: Demonstrate behaviours in line with our Company values.
- Health and Safety: Take reasonable care for the health and safety of yourself and other persons who may be affected by acts and omissions at work.
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About You
- Able to commute to Bradford City Centre
- Experience in brand and/or campaign management
- Experience working with and managing external agencies and partners
- Analytical and strong excel and reporting skills
- Educated in Marketing, Business Studies to A Level or Degree Level, OR have relevant experience
- High level of drive and motivation
- Knowledge of emerging technologies
- Highly organised with a strong attention to detail
- Ability to work under pressure to tight deadlines with high levels of accuracy
- Strong written and verbal communication skills
- Can work individually or as part of a team
About Us
For over 100 years, Freemans has been at the forefront of home shopping, delivering quality products and exceptional service. We’ve accepted the challenge to transform our business into a modern, digital-first retailer.
With a rich heritage and an eye on the future, we are a forward-thinking, tech-driven online retail business, making fabulous fashion and stylish homewares accessible and affordable for everyone.
Based in West Yorkshire and part of the OTTO group one of the world’s largest online retail organisations, Freemans Grattan Holdings (FGH) is the home of familiar brands such as Freemans, Grattan, Kaleidoscope, and Curvissa.
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What We Offer You
FLEXIBILITY
We offer a range of hybrid and flexible working options to help you achieve a healthy work-life balance. Our full-time head office colleagues work a minimum of 2 days per week in the office, allowing the perfect balance between collaborative in-person teamwork and the flexibility to work from home.
TRAINING & DEVELOPMENT
Turning your job into a career is a real passion for us, and our development programmes will enable you to grow in role.
We offer clear career pathways that will show you the way, outlining the skills, behaviours, and knowledge needed to perform at the next step.
We invest in our colleagues, giving them all the opportunity to progress.
INCLUSIVITY
As a business, we depend on a fusion of identities, characteristics, backgrounds, and cultures to fully appreciate our people and our customers. Freemans has a long-standing commitment to ensuring fairness and balance.
Our company is an inclusive organisation where everybody can make the most of their talent and abilities. Our pay, reward, and progression approach is based solely on fairness and merit.
Benefits
We firmly believe that we should reward our brilliant people with extensive benefits to help them stay healthy, relax and re-energise, have fun, manage the day-to-day, and plan for the future. Here are just some of our great benefits for this role:
- Competitive salary and annual bonus scheme
- 37 days holiday
- Private Medical Insurance and Healthcare cash plan
- Competitive pension scheme
- Paid paternity and maternity leave
- Incredible staff discounts
- Subsidised Canteen
Ready to apply?
If you’re excited about this opportunity and want to join FGH, click apply now to send us your application. Please be sure to include a link to your design portfolio on your CV.
Further information
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