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Senior Category Insight Analyst
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Senior Category Insight Analyst
Senior Category Insight Analyst (Hybrid, Based in Lisbon)
The Change Partners are supporting a global leader in home wellness and sleep technology, seeking an ambitious Senior Category Insight Analyst for the Category Performance, Pricing & Market Intelligence team based in Lisbon.
With a "pricing-first" mindset, you will bridge complex data and strategic decision-making—driving portfolio decisions across the product lifecycle through actionable insights, frameworks, and data-led recommendations.
Key Responsibilities
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Category Performance Intelligence
- Design and lead global performance dashboards (collaborating with BI teams) to track revenue, margin, and NPS by SKU and channel
- Ensure insights are directly tied to commercial outcomes
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Pricing Architecture
- Develop and maintain global price ladders,-demand tiers, and trade-up logic for cross-market consistency
- Optimise portfolio coherence in related market segments
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Value Capture (Pricing Elasticity)
- Maintain and refine pricing elasticity models
- Conduct regular price-value assessments to align products with consumer-perceived value
- Mitigate margin erosion through data-driven judgments
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Promotional Governance & ROI
- Set promotional guardrails and build tracking models to evaluate actual vs. planned financial impact
- Protect margin integrity for the brand
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Competitive Intelligence
- Own a structured framework to analyse rival pricing, product launches, and promotional activity across key geographic markets
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Market Intelligence & Growth Strategy
- Develop repeatable methodologies for market sizing and category growth analysis
- Identify high-growth opportunities and strategic risks
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Business Case Development
- Act as an analytical partner to Global and Regional Category Managers
- Build validated business cases for expansion, new product investments, and portfolio realignment
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Analytics Empowerment
- Create self-service dashboards and templates to empower the category team with faster, evidence-based decisions
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What We’re Looking For
Essential Requirements
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5–8 years of experience in pricing, analytics, insights management, or category performance within consumer goods, direct-to-consumer (DTC), or e-commerce
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Proven ability to design pricing frameworks, balancing pricing, perceived value, and margin in dynamic markets
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Highly analytical mindset with the ability to translate complex data into clear business decisions
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Solid technical foundation in:
- Statistical analysis: hypothesis testing, regression modelling
- Machine learning techniques: clustering methods (e.g. k-means)
- Data visualisation to present insights
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Hands-on experience building performance dashboards in Tableau, Power BI, or Looker
Nice to Have
- Working knowledge of Python (e.g. pandas, data cleaning, exploratory analysis)
- Background in life sciences, consumer tech, or wellness sectors preferred but not mandatory
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