The Gym Group
Senior Commercial Marketing Analyst
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Role: Senior Commercial Marketing Analyst
Location: Hybrid - 3 days per week Clapham Junction
This is a role for an analyst who wants their work to genuinely shape how a major UK business spends its marketing budget and grows its membership base. As Senior Commercial Marketing Analyst at The Gym Group, you will sit at the heart of our Analytics team and partner directly with Marketing, CRM, Paid Media, and Commercial stakeholders to turn data into decisions that matter. If you enjoy fast-paced environments, thrive on variety, and want to see your analysis directly influence strategy - this is the role for you.
Who We Are...
We're not like any other gym company; we are The Gym Group, a place where you can #BeYouWithUs and perform to your absolute best. We are successful; by membership, we're the 2nd largest gym business in the UK and the 4th largest in Europe. We hire people with real passion, positivity, and enthusiasm which motivates and inspires those around them. We actively invest in our employees; it's so important to us that our people can thrive in our environment and can make the most of the flexibility and support we offer to all of our teams.
What You'll Be Doing...
- Conducting deep dives into member and commercial data to surface clear, actionable insights for Marketing and Commercial teams.
- Partnering with CRM to support A/B testing, analyze campaign performance, and enable smarter targeting and personalisation.
- Working with Paid Media to evaluate channel mix and paid media effectiveness, and with Web Analytics to understand the digital member journey.
- Applying Marketing Mix Modelling outputs to inform budget allocation and improve return on marketing investment.
- Building and maintaining dashboards and reports in PowerBI that help stakeholders make faster, better decisions.
- Supporting audience segmentation and personalisation work to improve campaign performance and member experience.
- Communicating insight clearly to stakeholders at all levels, from data teams to senior commercial leaders.
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What We're Looking For...
- At least 5 years of experience in marketing, commercial, or customer analytics.
- Advanced SQL skills and strong proficiency in Excel for data manipulation and analysis.
- Experience with data visualisation tools, ideally PowerBI.
- Hands-on experience analysing CRM and/or paid media marketing performance.
- Practical knowledge of A/B testing, regression, and segmentation techniques in a marketing context.
- Confident communicator who can translate complex data into clear business recommendations for technical and non-technical audiences.
- Permanent right to work in the UK (we are unable to offer visa sponsorship for this role).
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Need assistance?
If you have a disability or condition that makes it difficult for you to complete your application online, please email your CV to recruitment@thegymgroup.com or alternatively call the TGG Recruitment team on 0203 319 4838, and someone will be more than happy to support you. We also want to put it out there that we actively encourage applications from a diverse demographic and we are passionate about your culture and value alignment. We want this to be a match that works for you as much as for us!
Please note that we may close the application window early if we receive high levels of interest. If you're interested in applying, please do so as soon as possible!
Your application may be reviewed by an AI tool to help assess your suitability based on the information you provide. Automated decision-making is never used - every application is reviewed, and all decisions, including whether to progress your application, are made exclusively by a member of our recruitment team. Your data will be handled in accordance with our Privacy Policy and UK GDPR. If you have any questions about how your information is used, please contact recruitment@thegymgroup.com.
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