New Look
Senior Commercial Planning Manager
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Senior Commercial Planning Manager
Customer Model Strategy Planner
About New Look
We’re the feel-good fashion brand making style accessible and fun—operating across our website, mobile app, and over 300 stores in the UK. We drive That New Look Feeling by living our core values: we play to win, customer obsessed, and it starts with me.
THE ROLE
This is a rare, ground-breaking opportunity. As we build and embed New Look’s first customer-led 5-Year Plan — the Customer Model, the business requires a strategic, commercially sharp planner to ensure the model is effectively understood, communicated, and operationalised across the organisation.
This role is not a data or reporting function—it’s a strategy and translation role, converting model outputs into actionable commercial narratives, planning frameworks, and strategic recommendations.
The role acts as the bridge between Customer Analytics, Insight, Finance, BMD, and Commercial, serving as the organisation’s internal strategic planning consultancy.
Responsibilities
Leadership & Influence
- Provide commercial and customer strategy input, ensuring the customer remains at the heart of business priorities.
- Shape customer strategy and data usage to foster a customer-centric culture.
- Use data and analytical insight to drive channel trading plans, customer profitability analysis, and EBITDA incremental strategies.
- Partner with the Customer Senior Management Team to:
- Influence priorities and ensure KPIs are robust, understood, and delivered.
- Align corporate strategy with financial plans and channel/customer strategies.
Customer Model Interpretation & Communication
- Own the commercial narrative for Customer Model outputs, translating complex scenarios, assumptions, and results into clear board-level stories.
- Develop executive-ready planning documents and presentations linking model outputs to decision-making.
- Support the Head of Customer Intelligence & Commercial Planning by presenting Customer Model outputs to Leadership and Board.
- Become the go-to point of contact for business teams seeking to understand the model’s implications.
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Strategic & Commercial Planning
- Lead the annual customer planning cycle, merging insights from Analytics, Insight, and RSPP into a coherent commercial plan.
- Build and maintain strategic scenario frameworks turning retaileritive sensitivities (e.g., retention, acquisition, margin efficiency) into planning levers.
- Collaborate with Finance (Commercial Finance & FP&A) to reflect customer assumptions in forecasting.
- Highlight emerging trends and risks, escalating them with clear commercial framing and recommended actions.
Customer Reporting — Forward Commercial Plan
- Oversee and publish the Customer Commercial Plan, aligning it with key stakeholders.
- Integrate model outputs, RSPP analysis, and Customer Insight into a forward-looking performance, opportunity, and risk assessment.
- Ensure planning outputs are concise and action-focused, prioritising leadership decisions.
Cross-Functional Planning Support
- Serve as the internal strategist for Analytics, Insight, and RSPP, connecting specialised outputs to commercial priorities.
- Work with Customer Analytics to assess in-year performance vs plan, identifying variances and guiding root-cause analysis.
- Partner with RSPP on margin efficiency, converting discount & promotional conclusions into planning implications.
- Support Commercial, BMD, and Finance, defining actions to operationalise model targets.
Team Leadership
- Lead and develop the Planning Intelligence Executive and Reporting Intelligence Executive.
- Define the team's operating model, clarifying outputs, cadence, and audience for Customer Planning deliverables.
- Build the team's reputation as the trusted commercial planning function across New Look.
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Requirements
- Strong background in commercial planning or strategy, ideally in retail, consumer goods, or FMCG.
- Proven ability to simplify complex data/strategy outputs for senior stakeholders.
- Experience with financial planning models, scenario analysis, or customer planning tools.
- High credibility with leadership—confident presenting to Directors and C-Suite levels.
- Familiarity with retail P&L, margin analysis, or customer lifetime value modelling.
- Experience in management consulting, strategy, or commercial finance.
- Basic skills in data platforms (Amperity, PowerBI, Databricks) and coding (Python/SQL).
Why Join New Look?
Benefits
- 40% staff discount + friends & family discounts.
- Reward platform with exclusive offers.
- Private pension scheme + profit-related bonus.
- Private Medical Scheme (including virtual GP access for employees and dependants).
- Birthday day off per year.
- Enhanced maternity, paternity, and adoption leave.
- Interest-free season ticket loans for commutes.
- Cycle2Work scheme for sustainability perks.
Our Culture
We’re innovative, diverse, and sustainability-driven, committed to positive change through our thonoscopic values. We offer development opportunities and flexible work strategies, tailored to your needs.
Join us—be part of a brand that makes good fashion great, and That New Look Feeling a reality for customers and teams alike.
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