Gumtree.com
Senior Commercial Strategy Manager – Automotive Marketplace
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Help shape the future of one of the UK's largest marketplaces.
We're looking for a commercially minded strategist to build and scale new growth opportunities across Gumtree Cars & Vehicles. You'll work at the intersection of Product, Commercial, Analytics, Marketing, and Operations to identify opportunities, launch new products and initiatives, and shape go-to-market strategy that drives customer growth, revenue, and long-term marketplace success.
About Gumtree
Gumtree is one of the UK’s most popular online classifieds platforms, connecting millions of people every month to buy, sell, and trade locally. We’re embarking on an exciting transformation to revolutionize this much-loved platform into a cutting-edge, modern marketplace. We're investing heavily in our product, platform, and customer experience as we build the next generation of Gumtree.
This is a rare opportunity to help transform a well-known consumer marketplace at scale. You'll have the freedom to identify new opportunities, influence what gets built, and see your ideas shape the experience of millions of buyers and sellers across the UK.
The Role
Gumtree is looking for a Senior Commercial Strategy Manager to shape the future of our Cars & Vehicles marketplace. Reporting directly to the Commercial Director, you'll own the growth strategy for one of Gumtree's largest categories, working closely with Product, Marketing, Analytics, Sales, and Operations to identify new opportunities, shape the product roadmap, launch new products and partnerships, and unlock sustainable marketplace growth. You'll have significant autonomy to identify opportunities, influence investment decisions, and take ideas from concept through to launch.
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Why this role
- Own strategy for one of Gumtree's largest marketplace categories.
- Work hand-in-hand with Product to shape what gets built next.
- Launch new products and business models from concept to scale.
- Influence decisions that impact millions of buyers and sellers across the UK.
- Play a key role in Gumtree's transformation into a modern marketplace.
- Work directly with senior leaders to influence product investment and commercial strategy.
Key Responsibilities
- Growth Strategy & Execution: Own the commercial strategy for Gumtree's Cars & Vehicles marketplace, identifying and scaling new customer and commercial opportunities across both C2C and B2B.
- Product Strategy: Influence the product roadmap by combining customer insight, commercial analysis, and marketplace expertise to prioritize high-impact opportunities.
- Go-To-Market Strategy: Define and execute GTM strategies to launch new products, increase acquisition, and improve seller success.
- Monetisation Strategy: Identify opportunities across pricing, packaging, and marketplace experiences to drive adoption, retention, and sustainable revenue growth.
- Cross-Functional leadership: Partner across Product, Sales, Marketing, Analytics, and Operations to align priorities, influence decision-making, and deliver growth initiatives.
- Marketplace Liquidity: Monitor and address marketplace dynamics, ensuring an optimal balance between buyer and seller demand.
- Commercial Analysis: Conduct detailed commercial analysis to uncover growth opportunities and inform strategic decision-making.
- Experimentation & Insights: Use customer insights, commercial analysis, and experimentation to identify, validate, and scale new growth opportunities.
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Requirements
- 5+ years' experience in Commercial Strategy, Growth Strategy, Category Management, or a similar strategic role within a consumer technology, marketplace, or platform business. Experience in automotive is a plus.
- Expertise in creating and executing Go-To-Market strategies.
- Experience working with Product teams to optimise performance and implement new solutions.
- Strong analytical and problem-solving skills.
- Experience using data and customer insights to develop business cases, prioritize opportunities, and measure impact.
- Strong understanding of supply-demand dynamics in a marketplace or similar environment.
- Ability to influence cross-functional teams and thrive in a fast-paced environment.
What We Offer
- A competitive salary and benefits package with annual bonus.
- A hybrid working model (3 days in our brand new Waterloo office).
- Opportunities for professional development and growth.
- A friendly, inclusive, and collaborative work environment.
- 25 days holiday, increasing to 30 with length of service.
- The chance to work for a company that impacts millions of users across the UK.
Join us at a pivotal moment in Gumtree's evolution and help shape the next generation of one of the UK's most recognisable digital marketplaces.
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