Adyen
Senior Commercial Strategy Manager, Financial Services & Insurance
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Senior Commercial Strategy Lead – Financial Services & Insurance
We're Adyen Adyen provides payments, data, and financial products in a single solution for customers like Meta, Uber, H&M, and Microsoft, making us the financial technology platform of choice. At Adyen, everything we do is engineered for ambition.
About the Role
As Adyen continues to expand and deepen its market presence in Financial Services & Insurance, we are seeking a senior team member to help build and lead our global commercial strategy for this vertical, with a focus on our banking license markets (US, UK & EU). This role will play a critical role in driving Adyen’s growth objectives by leveraging deep understanding of the financial services industry to accelerate new business acquisition and strengthen existing client relationships.
Key Responsibilities
Market Growth & Strategy Execution
- Lead growth, adoption, and penetration of Adyen’s services globally within Financial Services and Insurance.
- Focus on significantly increasing market share and building our position in this priority industry.
Go-To-Market & Commercial Strategy
- Partner with Product Marketing to shape and communicate the global go-to-market strategy for key product areas.
- Translate strategy into actionable plans targeted towards Sales, Account Management, and Partnerships teams.
Sales Leadership & Account Expansion
- Work closely with regional Heads of Sales and their vertical teams to execute the Financial Services & Insurance market strategy.
- Identify and pursue key new logos, drive prospecting efforts to identify needs and adapt value propositions to support sales teams.
- Deal closure and account penetration through tailored strategies to meet prospect expectations.
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Team & Segment Leadership
- Develop and refine customer segmentation, breaking down markets into sub-verticals/countries, focusing on high-potential segments.
- Prioritise opportunities effectively to ensure maximised impact.
Value Proposition & Market Positioning
- Craft product-specific value propositions that highlight Adyen’s differentiation within Financial Services & Insurance industries.
Market & Customer Insight
- Source and synthesise insights from the global Financial Services & Insurance customer base and internal sales teams.
- Identify market gaps, product opportunities, and new solutions to expand strategic horizons.
Collaborative Development & External Advocacy
- Partner with Product and Compliance teams to develop and launch new solutions aligned with market needs.
- Develop and maintain internal/external educational materials and collateral for Financial Services and Insurance markets.
- Serve as thought leadership ambassadors externally, driving Adyen’s authority in the sector.
- Collaborate with Marketing on global marketing, PR, and events strategies to support growth in the sector.
Requirements
Experience & Background
- 5-7+ years in commercial strategy or business consulting within tech, preferably financial technology.
- Preference for those with experience in Enterprise/Platform business models.
- Exceptional knowledge of Financial Services & Insurance, including trends, competition, operating models, and regulatory landscapes.
- Proven success driving financial success in leading Financial Services or Insurance institutions.
- Global and culturally diverse work experience, acclimatised to fast-chaced environments.
- Exceptional relationship-building skills with C-level executives in financial services and insurance.
- Strong strategic mindset, with demonstrated ability to execute strategies that drive results.
- Capability to support sales teams with product enablement and driving commercial impact.
- Willingness to travel and work collaboratively in teams.
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Our Commitment to Diversity
Our strength thrives in diverse perspectives. We are driven to roll back non-inclusion by actively encouraging voices from all backgrounds into our commitment to Diverse, Equity, and Inclusion (DEI). If you’ve ever considered yourself a minority, marginalised, or underrepresented, Adyen welcomes you. Applications matter even if you don’t feel you tick every box completely—we’ve debunked the 100% threshold myth and encourage you to apply.
Quick Next Steps
Committed to offering an inclusive and seamless experience, we aim to share feedback on your application within the 5 business days. Understanding our streamlined interview process takes about 4 weeks on average, time frames can vary by role. For more information, you can explore our [hiring process](insert link if applicable) and reach out if flexible adjustments are necessary.
This role is office-based out of our London office. We’re a people-first company where in-person collaboration drives innovation; remote-only positions aren’t available.
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