Dyson
Senior Communications Manager, Floorcare
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About Us
At Dyson, we solve the problems others choose to ignore, with surprising new inventions that defy convention and simply work better. We’re driven by progress and thrive on the challenge of relentless improvement. Our Communications team creates and manages our narrative. Working closely with senior stakeholders, they deploy our stories strategically through press, online media and internal comms to build our reputation. Our high-profile reputation helps grow our business by indirectly selling our technology and positions Dyson as a great place to work.
About The Role
The Senior Communications Manager for Floorcare will lead the global narrative for Dyson’s iconic, industry-leading cleaning products—the foundation of the company’s success. This role requires strong collaboration, insight-sharing, and influence across international markets. You will develop integrated communications plans that align with business objectives and position Dyson as a leader in engineering and innovation, balancing strategic thinking with hands-on execution.
- Collaboration: Work closely with global markets, Floorcare Business Unit leaders, and the in-house Creative Agency.
- Campaigns: Deliver launch, sustain, and drumbeat campaigns, shaping global messaging and creative direction.
- Media Expertise: With deep expertise in media, social, and influencer landscapes, build strong stakeholder relationships and identify compelling stories that resonate with global audiences.
- Leadership: Lead Communications activities end-to-end, from strategic planning to execution of campaigns with a focus on driving earned press and influencer coverage.
- Strategic Planning: Provide strategic communications advice to the Directors of the Business Units and the Leadership teams of the Marketing and Communications functions.
- Budget Management: Manage budgets to ensure efficiencies across our global work and secure the tools and resources to carry out local and global launch events.
- Communication Skills: Devise and implement excellent external and internal Communications strategies focused on telling stories around our core technology, our machines, our innovation, and the Dyson philosophy.
- Monitoring and Response: Oversee in-depth real-time monitoring, analysis, reporting, and response to press coverage and social media interactions on a timely basis and across a wide spectrum of media.
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About You
- Education: A Bachelor’s degree or higher.
- Language: Fluent in English. Another language is a plus.
- Experience: Minimum 7+ years’ experience in a role focused on communications – either in-house, agency side as part of a fast-paced, agile, and change-driven industry.
- Skills:
- Strong accountability for results, balancing strategic planning with tactical implementation.
- Analytical skills and ability to distil information with a focus on quality and detail, rather than quantity.
- Ability to build and effect change - at both a people and process level.
- Superior management skills, particularly when project managing events.
- Proven ability to influence and engage people up, down, and across the organization in order to bring about change.
- Demonstrated skill and comfort in building relationships with top-tier internal stakeholders, and in successfully creating global campaigns to achieve commercial success.
Benefits
At Dyson, Reward goes beyond just salary and bonuses. Through a comprehensive package of Financial, Lifestyle, and Health Benefits, we provide support tailored to every stage of life and the moments that matter most.
Working Policy
At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation, but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.
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Dyson is an equal opportunity employer. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or any other dimension of diversity.
At Dyson, we are focused on solving the problems that others have ignored; solving them first using our technology and ingenuity. We must strive to create the future, every single day by developing new things, different things, things that go against the grain with a diverse and global team of ingenious minds. Dyson employs 14,000 people and is present in more than 80 countries. While we are growing fast, we want Dyson to remain a start-up in spirit with the freedom of experimentation and learning, constantly reinventing our products as well as reinventing how we work, how we sell, and how we support our owners.
At the same time, we are working through the James Dyson Foundation, James Dyson Award, and Dyson Institute to inspire future engineers and pioneering a new approach to engineering education. Underlining everything we do in this diverse environment is the need to always show respect, supporting each other as one team to overcome whatever challenges we encounter. We drive empowerment, development, and equality in an inclusive environment for our people around the world. The future doesn’t just happen, we look to make it happen, to achieve leaps through pioneering new ideas.
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