Appinio
Senior Consumer Insights Manager - DACH (m/f/d)

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Senior Research Consultant (m/f/d) – Research Consulting Team
About Appinio
We’re Appinio, a global market research company combining AI-powered insights with expert consultancy. Our mission? To make the world a little more fact-based.
- Founded in Hamburg (2014), now remote-first with 260+ employees across 13 countries
- Serving 2,600+ clients, researching in 190+ markets
- We help companies understand consumers’ minds to make smarter decisions
🚀 Ready to join the movement?
Your Mission
We’re looking for a Senior Research Consultant (m/f/d)—a passionate storyteller of insights—to join our DACH (Germany, Austria, Switzerland) Research Consulting Team.
As the reliance point for clients, you will:
- Advise on the full market research lifecycle (methodology, questionnaires, analysis, results)
- Ignite enthusiasm for customer-centricity, agile research, and innovative methods
- Translate insights into action—through data-driven storytelling and clear recommendations
- Collaborate across teams to deliver top-tier reports, align with client needs, and drive business impact
Key Responsibilities
- Client Partnership & Study Planning:
- Act as a trusted sparring partner for clients in designing, adapting, and analyzing market research projects
- Define studies—methodology, target group, sample size—tailoring to client goals
- Questionnaire & Fieldwork Expertise:
- Develop bespoke surveys for diverse use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
- Integrate & execute research on the Appinio platform
- Data Interpretation & Reporting:
- Crunch numbers, chart results, and draft in-depth reports (PowerPoint/Google Slides)
- Communicate insights—clear, actionable, and compelling—through storytelling
- Work cross-functionally to ensure alignment with client expectations
- Sales & Strategic Collaboration:
- Collaborate with Sales to scope new projects and refine product strategy
- Drive AI adoption across research processes in partnership with Product teams
Reasons to use Rodeo
I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?
Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.
Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
Graduate Consultant — 2026 Scheme
Why you're a good match
StrongYour economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.
See breakdownIt searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Why you're a good match
You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.
Experience fit
Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What You Bring to the Table
- ** Experience:**
- +6 years in end-to-end B2B market research (quantitative methods, statistics)
- Deep experience in designing studies, writing questionnaires, and executing diverse research methodologies
- Reporting & Insights:
- Proven track record of creating client-friendly reports with actionable insights
- Ability to engage stakeholders (cross-department, all seniority levels) with story-driven presentations
- Commercial Mindset:
- Translate data into business impact—strategic thinking with flawless execution
- Language Skills:
- Fluent English (B2/B3 level) + proficient in German (C2 level, spoken/written)
- Mindset & Skills:
- Analytics-first, curiosity-driven—always optimizing for excellence & efficiency
- Pragmatic, hands-on, and enthusiastic about data tools & automation
- Cooperative & mission-focused—collaborative yet proactive


Get help with your application
Your very own career expert that helps elevate your application to the next level.
Why Join Us?
- Flexibility Filled with Freedom:
- Uncapped vacation days
- Up to 180 days/year (EU-based) working abroad
- Hardware & Location Perks:
- Your own MacBook
- Germany? Join our Deutschland ticket(travel pass) or NAVIT mobility budget
- Hub cities (Hamburg, Berlin, Munich, London, Madrid, Barcelona, NYC)? Access appinio co-working spaces
- Wellness & Concierge Labs:
- Discounted Urban Sports Club or ClassPass membership
- Fringe benefits tailored to your role & location
Role Details
Position: Fully remote Ideal Location: Germany, UK, Portugal, Netherlands, Spain Reports to: Team Lead Research Consulting (DACH)
Interview Process
- Initial chat with Talent Acquisition
- Case study interview with Research Consulting leadership
- Strategic discussion with C-level
- Reference calls
- Offer 🎉
Note: Apply in English—this is our working language.
About Appinio
Our culture? Equal opportunity, curiosity-driven, fact-loving.
- 📰 Learn more about our recruitment process
- 🗺️ Explore our global teams
- 📡 Connect with us on LinkedIn, Xing, Kununu, Instagram
Ready to thrive at Appinio? Apply today—80% fit + passion > perfection. 💡
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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