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Appinio

Senior Consumer Insights Manager - DACH (m/f/d)

United Kingdom
Posted 11 days ago
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Senior Research Consultant (m/f/d) – Research Consulting Team

About Appinio

We’re Appinio, a global market research company combining AI-powered insights with expert consultancy. Our mission? To make the world a little more fact-based.

  • Founded in Hamburg (2014), now remote-first with 260+ employees across 13 countries
  • Serving 2,600+ clients, researching in 190+ markets
  • We help companies understand consumers’ minds to make smarter decisions

🚀 Ready to join the movement?


Your Mission

We’re looking for a Senior Research Consultant (m/f/d)—a passionate storyteller of insights—to join our DACH (Germany, Austria, Switzerland) Research Consulting Team.

As the reliance point for clients, you will:

  • Advise on the full market research lifecycle (methodology, questionnaires, analysis, results)
  • Ignite enthusiasm for customer-centricity, agile research, and innovative methods
  • Translate insights into action—through data-driven storytelling and clear recommendations
  • Collaborate across teams to deliver top-tier reports, align with client needs, and drive business impact

Key Responsibilities

  • Client Partnership & Study Planning:
    • Act as a trusted sparring partner for clients in designing, adapting, and analyzing market research projects
    • Define studies—methodology, target group, sample size—tailoring to client goals
  • Questionnaire & Fieldwork Expertise:
    • Develop bespoke surveys for diverse use cases (e.g., U&A, tracking, concept testing, creative testing, MaxDiff, Conjoint)
    • Integrate & execute research on the Appinio platform
  • Data Interpretation & Reporting:
    • Crunch numbers, chart results, and draft in-depth reports (PowerPoint/Google Slides)
    • Communicate insights—clear, actionable, and compelling—through storytelling
    • Work cross-functionally to ensure alignment with client expectations
  • Sales & Strategic Collaboration:
    • Collaborate with Sales to scope new projects and refine product strategy
    • Drive AI adoption across research processes in partnership with Product teams

Reasons to use Rodeo

I’m in my final year doing Economics and I don’t know whether to apply for grad schemes now or do a masters first. What do you think?

Honest answer — it depends on where you want to end up. A lot of top grad schemes (Big 4, civil service, banking) don’t need a masters. Let’s look at the ones you’d be competitive for now, and we can decide if a masters actually adds anything.

Also worth knowing: most autumn 2026 applications are open now. Timing matters more than you think.

Start with a chat, not a search bar

Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.

P

Graduate Consultant — 2026 Scheme

PwC·London, UK
£35,000/yr

Why you're a good match

Strong

Your economics background and your summer at a regional bank line up with what PwC looks for on the consulting scheme. Applications close in four weeks.

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It searches the market for you

Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.

Why you're a good match

You’ve got the grades and the economics background, and your bank internship is exactly the experience this scheme looks for. Apply soon — deadlines close within the month.

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Strong

Experience fit

Your summer at the bank plus your econometrics coursework map directly to the day-one responsibilities on this scheme — client modelling, market briefings, and deal support.

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Strong

Only hits

No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.


What You Bring to the Table

  • ** Experience:**
    • +6 years in end-to-end B2B market research (quantitative methods, statistics)
    • Deep experience in designing studies, writing questionnaires, and executing diverse research methodologies
  • Reporting & Insights:
    • Proven track record of creating client-friendly reports with actionable insights
    • Ability to engage stakeholders (cross-department, all seniority levels) with story-driven presentations
  • Commercial Mindset:
    • Translate data into business impact—strategic thinking with flawless execution
  • Language Skills:
    • Fluent English (B2/B3 level) + proficient in German (C2 level, spoken/written)
  • Mindset & Skills:
    • Analytics-first, curiosity-driven—always optimizing for excellence & efficiency
    • Pragmatic, hands-on, and enthusiastic about data tools & automation
    • Cooperative & mission-focused—collaborative yet proactive

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Why Join Us?

  • Flexibility Filled with Freedom:
    • Uncapped vacation days
    • Up to 180 days/year (EU-based) working abroad
  • Hardware & Location Perks:
    • Your own MacBook
    • Germany? Join our Deutschland ticket(travel pass) or NAVIT mobility budget
    • Hub cities (Hamburg, Berlin, Munich, London, Madrid, Barcelona, NYC)? Access appinio co-working spaces
  • Wellness & Concierge Labs:
    • Discounted Urban Sports Club or ClassPass membership
    • Fringe benefits tailored to your role & location

Role Details

Position: Fully remote Ideal Location: Germany, UK, Portugal, Netherlands, Spain Reports to: Team Lead Research Consulting (DACH)


Interview Process

  1. Initial chat with Talent Acquisition
  2. Case study interview with Research Consulting leadership
  3. Strategic discussion with C-level
  4. Reference calls
  5. Offer 🎉

Note: Apply in English—this is our working language.


About Appinio

Our culture? Equal opportunity, curiosity-driven, fact-loving.

  • 📰 Learn more about our recruitment process
  • 🗺️ Explore our global teams
  • 📡 Connect with us on LinkedIn, Xing, Kununu, Instagram

Ready to thrive at Appinio? Apply today—80% fit + passion > perfection. 💡

Trusted by 25,000+ job seekers

“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”

Jessica, London

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Skills

Market Research
Consulting
Quantitative Methods
Statistics
Questionnaire Design
Data Analysis
Report Creation
Storytelling
Client Management
Project Management
AI Integration
Communication Skills
Strategic Thinking
Data Affinity
Proactivity
Curiosity

Location

United Kingdom

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