Ignite Talent Group
Senior Content & Creative Executive
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THE ROLE
You will own the full creative function across every client project and our own brand. That means two things at once: you set the creative strategy, and you make the work.
This is not a role for someone who wants to direct from a distance, and it is not a pure production seat either. Roughly 40% of your week is strategy — researching markets and competitors, building creative angles, planning testing roadmaps with our media buying team. The other 60% is doing — designing static ads, writing scripts, briefing and directing UGC creators, and producing organic content that makes our company impossible to ignore.
You will work directly alongside our senior media buyer. He owns campaign structure and performance; you own the creative inputs that fuel it. Together you are accountable for results.
WHAT YOU'LL DO
Creative strategy (40%)
- Own the creative strategy for every ad account — hooks, angles, formats, and messaging built from real market and competitor research, not guesswork.
- Build and maintain a creative testing roadmap per client with the media buying team, so every new creative has a job to do.
- Review creative performance weekly (hook rate, CTR, thumb-stop, conversion) and feed learnings straight back into the next batch.
- Set and hold the creative standard across the agency — the benchmark is top-tier social-first agencies, and everything we ship should look like it.
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Hands-on production (60%)
- Design static ad creatives yourself — concept to finished asset, ready to launch.
- Write scripts for video and UGC ads: hooks, structure, CTAs, and shot direction.
- Source, brief, and direct UGC creators/partners — own the relationship end-to-end so content lands on time, on brief, every time.
- Produce and publish organic content for Vision Launch across Instagram and LinkedIn, 3–5 days per week.
- Keep an organised creative library and naming system so assets are easy to find, iterate, and report on.
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WHO YOU ARE
- Hungry. You want to build a creative department around yourself, not inherit one.
- Proven in paid social creative — you can show ads you made and the performance behind them.
- Strong in design tools (e.g. Photoshop, Illustrator, Figma or Canva Pro at speed) and confident cutting short-form video.
- A natural scriptwriter who understands hooks, pacing, and why people stop scrolling.
- Comfortable directing other people — UGC creators, freelancers, clients on a shoot.
- Obsessed with what great looks like: you study the best social-first agencies and brands, and it shows in your work.
- Organised and deadline-driven — 10 creatives a week per client does not happen by accident.
BONUS POINTS
- Experience inside a performance or social-first agency.
- Motion graphics / After Effects skills.
- Experience using AI tools to speed up ideation and production.
- You've grown an organic social account (brand or personal) and can prove it.
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