FDJ - La Française des Jeux
Senior Content Designer
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Senior Content Designer
Senior Content Designer
At FDJ UNITED, we don't just follow the game, we reinvent it. FDJ UNITED is one of Europe’s leading betting and gaming operators, with a vast portfolio of iconic brands and a reputation for technological excellence. With more than 5,000 employees and a presence in around fifteen regulated markets, the Group offers a diversified, responsible range of games, both under exclusive rights and open to competition. We set new standards, proving that entertainment and safety can go hand in hand. Here, you’ll work alongside a team of passionate individuals dedicated to delivering the best and safest entertaining experiences for our customers every day.
We’re looking for bold people who are eager to succeed and ready to level-up the game. If you thrive on innovation, embrace challenges, and want to make a real impact at all levels, FDJ UNITED is your playing field. Join us in shaping the future of gaming. Are you ready to LEVEL-UP THE GAME?
About the Role
The Senior Content Designer role focuses on improving the clarity, usability, and quality of content across FDJ United’s 9 brands, working closely with:
- Product Designers
- UX Researchers
- Stakeholders
To shape better end-to-end customer journeys. This involves:
- Writing, editing, testing,
- Improving content
- Using insight and research to identify opportunities
- Creating clear microcopy that supports user needs and business goals
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The role also carries responsibility for:
- Guiding and mentoring other Content Designers
- Supporting crits, workshops,
- Collaborative design practices
- Research activities
- Continued development of content design tools, processes
- Ways of working
This is a permanent, full-time role based in Stockholm, with possible:
- standby duty
- international travel
Main Responsibilities
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Guide and mentor fellow content designers in activities such as:
- Running crits
- Conducting workshops
- Facilitating collaborative design practices
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Provide input into, and run:
- User research activities
- User testing experiments
-
Make content across all 9 brands and products:
- Easier to use
- More engaging for customers
-
Organise and coordinate insight and data gathering to support team priorities
-
Contribute to development of:
- Content Design team’s tools
- Processes
- Ways of working
-
Collaborate with Product Designers to:
- Improve user journeys
- Create frictionless microcopy that inspires action
-
Advocate for content design on design projects to ensure end-to-end journeys meet:
- User needs
- Business objectives
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Use research techniques to quickly identify:
- What is working effectively
- Improvement opportunities
-
Engage with stakeholders to:
- Understand business needs
- Bring them on board
- Advocate user-centred design
-
Work with UX Researchers to:
- Identify gaps in user understanding
- Make content recommendations
(Includes activities such as creating journey maps, working in Figma, and conducting content research)
-
Edit, test, and improve existing content across all brands
-
Drive user experience improvements across the organisation
Working Conditions
- Job type: Permanent employment (starting with a six-month probation period)
- Hours: Full-time (40 hours/week, typically 8 hours/day)
- Location: Stockholm, Sweden
- Possible requirements:
- standby duty
- international travel
About FDJ UNITED
We do not discriminate based on characteristics such as:
- Age
- Gender
- Origin
- Religion
- Sexual orientation
- Neurodiversity
- Disability
Our hiring process focuses solely on your skills, experience, and potential. We believe talent knows no boundaries and seek to evaluate each candidate based on merit alone.
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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