TryHackMe
Senior Content Marketing Manager
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Senior Content Marketing Manager
Senior Content Marketing Manager – TryHackMe
TryHackMe is the fastest-growing online cyber security training platform. Our mission is to make learning and teaching cyber security easier by providing gamified security exercises and challenges. Having only been around for a handful of years, we’ve grown to more than 8 million community members and our growth isn’t slowing down! 🥷
The Role
We're looking for a Senior Content Marketing Manager to drive how TryHackMe shows up in the world, particularly to B2B buyers in cybersecurity, while supporting our B2C engine and bringing our brand to life through activations and campaigns.
This is a writer-first role. The biggest gap we're hiring against is B2B content depth and credibility: content that earns the respect of CISOs, SOC managers, and security practitioners. Content that doesn’t read like it was generated by an LLM with no point of view. You'll partner closely with our Content Engineering team (our in-house security SMEs) and senior leadership to translate technical depth into thought leadership that ranks, gets shared, and moves pipeline.
Alongside content, you'll own brand activations and partnerships that turn marketing into moments: events, gifting campaigns, roundtables, partner integrations. And you’ll keep our B2C content engine strong by setting standards, reviewing copy, and inputting on creative direction for social, blog, and lifecycle work.
What You Will Do
B2B Content & Thought Leadership (primary focus)
- Own the B2B content engine end-to-end: thought leadership blogs, LinkedIn articles, downloadables, landing page copy, sales enablement
- Develop POV-led pieces in close partnership with Content Engineering and senior leadership
- Run a rigorous editorial process: briefing, SME interviews, drafting, technical review, publication
- Build content workflows that scale: brief templates, review cycles, repurposing playbooks across LinkedIn, YouTube, blog, and email
- Own B2B SEO content in partnership with our SEO and Growth teams
- Hold the bar on quality. Every piece should be specific to TryHackMe and worth a practitioner’s time
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Brand Activations & Campaigns
- Lead end-to-end execution of ABX gifting programs, must-win account outreach, and physical/digital brand moments
- Drive campaign concepts and messaging for events, partnerships, and product launches
- Partner with Events and Sales to bring activations to life: CISO roundtables, conferences, customer moments
- Own brand partnership opportunities: what we say yes to and how we show up
B2C Brand & Content Support
- Set and uphold the B2C content quality bar: tone of voice, structure, brand consistency across SoMe, blog, lifecycle
- Review and steer the work of our B2C content producers and agency partners
- Input on creative direction for B2C campaigns, experiments, and lifecycle moments
- Champion our B2C brand identity across product, marketing, and growth touchpoints
What You Will Bring
Essential Qualifications & Skills
- 5–8+ years in content marketing, including substantial hands-on writing (we will read your portfolio carefully)
- Demonstrated experience producing content for B2B SaaS, cybersecurity, developer tools, or another technical audience. Generic B2C-only content backgrounds will not fit
- Excellent writing, editing, and storytelling: You can interview a security engineer and produce something a CISO would actually finish reading
- Track record of running editorial processes with technical SMEs in the loop
- Comfort using AI as a productivity tool (research, first drafts, repurposing) – not as a content substitute. We will ask about your workflow and process
- Strong project management: you can ship campaigns end-to-end with multiple stakeholders
- Comfort working with creative, design, and branding teams; understands how content fits within campaigns
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Why Join TryHackMe
- Own the editorial and content engine for the category-defining cybersecurity training brand
- Work with our 7M+ community of security practitioners, learners, and enterprise customers
- Real authority over how we sound, what we publish, and how we show up
- High-impact: B2B content is the single biggest growth lever we have in front of us right now
- A tight, senior marketing team that takes craft seriously
Benefits & Perks
💸 Salary – We hire across 34+ countries. Compensation is based on location, seniority, interview performance, and market benchmarks.
🚣 100% Remote – Work from anywhere with at least 6 hours’ overlap with UK time.
🕒 Flexi Time – Choose your own hours with a minimum 4-hour overlap with the UK working day (8am–6pm).
💻 Tools – A dedicated work laptop + accessories you need.
👕 Swag Pack – Start your TryHackMe journey with branded swag.
💪 Personal Development – £2,500 annual training budget for certifications and more.
⛱️ Company Retreat – Annual retreat, fully paid for by TryHackMe.
🍕 Lunch on Us – We’ll cover your lunch order during recurring company virtual lunches.
🧡 Health Insurance – Provided if public healthcare isn’t available in your country.
👶 Enhanced Maternity & Paternity – Above statutory requirements.
💸 401k / Pension – Easy retirement saving with company contributions.
Hiring Process
- Application review (portfolio required) – please share 2–3 long-form pieces you’ve written, ideally B2B or technical
- Screening interview (30m)
- Writing & critique task: Review three sample TryHackMe blogs, outline one new piece, walk us through your AI workflow
- Hiring manager interview (60m)
- Co-founder interview (30m)
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