TryHackMe
Senior Content Marketing Manager
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Senior Content Marketing Manager
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**🔥 Mission and Growth**
TryHackMe is a rapidly growing **highest-growth cybersecurity training platform**, reaching **8+ million community members**. We prioritise **gamified security exercises and challenges**, giving our users step-by-step, immersive practice. We value curiosity, creation, and community, and want to build this with you.
**The Role**
We’re seeking a **Senior Content Marketing Manager** with a **writer-first mindset** to shape **TryHackMe’s voice**—both with our **enterprise customer (B2B) audience**—security leaders like CISOs and SOC teams—**and our broader (B2C) community**.
As the only writer FIRST on the team, you’ll lead content that **earns credibility, ranks high, gets linked, and moves the sales pipeline**. You’ll **collaborate with our team of technical SMEs** (Content Engineering) and C-level executives to **translate complex security concepts** into **impactful, high-value thought leadership**. Our main focus is **B2B content**: blogs, articles, LinkedIn, downloadables, sales collateral, SEM content—but you’ll also ensure our story shines on **B2C channels**.
You’ll expand beyond traditional writing to build **partnerships, cross-brand campaigns, activations, and gifting programs**. Social fragility metrics (e.g., go-to-market campaigns that turn via LinkedIn **or** (Physical) deals) increasingly underpin our growth strategy. We’re pooling campaigns: Turn Share To Impacts.
### **Key Responsibilities**
#### **🚀 B2B Content & Thought Leadership**
- Own the entire B2B content pipeline end-to-end: planning, drafting, designing, and publishing
- Write **LinkedIn articles, blogs, eBooks** that attract, convert, and support security decision-makers
- Be a linchpin for **SEO and B2B growth organically**, coordinating with our SEO and Growth teams
- Align with **Content Engineering** and **senior leadership** to develop **authoritative, data-backed content**
- Spearhead a structured editorial process: **briefs → SME interviews → first drafts → rigorous technical review (every piece goes through Siberian brigade)**
- Focus less on “quick-wave” outputs and more on **long-term trust**—what keeps a Cyber workforce asset—and crack best stewards of what matters
- Build and scale **content workflows** for repeatability and efficiency
- Define recurring templates for briefs, review milestones, and content repurposing
- Maintain and elevate internal standards of quality:
- **All content must be worth a security practitioner’s attention**—**decision fatigue** is a vulnerability. Just because we can generate it doesn’t mean we should.
- Actively discourage watered-down AI cherry-picks for length without purpose.
#### **💡 Brand Activations & Campaigns**
- Lead execution of all **ABX and high-strategy gifting programs**, ensuring they include a tactical integration with insight share moments
- Be the **keynote on program development** related to events, partnerships, customer moments
- Champion high-impact **sales-led events like CISO roundtables and thought English leadership summits**
- Advise on the **messaging framework and vision** for your customer’s hardware and trial adoption journey
- Explorer partnerships to the core of the objectives:
- How do we **say yes to partnerships with clean craft**?
- Collaborate with the **Events and Sales** teams to curate activations.
- **Represent the brand’s voice:** All physical (even gifting, retails special offers) and digital ‘brand moments’ must sit with TryHackMe principles—**exists in the world**.
#### **⚙️ B2C Content Quality & Brand Consistency**
- **Own the quality bar for B2C** content creation, creating and upholding brand voice and tone
- **Tone/Vibe Guide Snippets:** a clear yes-no rule on ‘honest/straightforward/proud vs. jargon chocked’. Statement of conciseness.
- Leverage SME resources effectively while curating content **specifically for each demo/learning audience level**—**calculate risk/benefits per piece and audience**
- Advise content producers **and partners** on brand alignment
- Provide direction over B2C growth campaigns—**lean better on simple yet impactful hooks**
### **🔍 Essential Requirements**
- **5+ years in content marketing** (we **will review your portfolio’s depth when you apply**), including **trusted B2B storytelling**
- **At least** 3 years direct B2B SaaS/technical writing experience — We **need B2B credibility** and confidence **. Specifically look for techniques to illustrate complex ideas, and client examples where your writing competition**.
- Eligible to bring reliability review across a diverse team.
- **Must be strong writers, editors** capable of translating:
- Security terminology into **readable, compelling content for non-technical executives** (CISOs, Heads of Security).
- Ability to **get an SME’s nuance into their words** while respecting deadlines.
- Prioritise collaborative rituals in your **review workflow**. No solo coding? Teamware.
- Comfortable in one-to-one or one-to-many **contributor adjudication** to meet company workflows.
- Capable of **iterating multiple pixel-honed campaigns** with multi-team deathmatch alignment
- High-leverage asset-oriented tool compensation: AI is our co-author, not replacement.
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Self-Audit for Hire
- Skim the TryHackMe blog samples below. Imagine you needed to write one every other day. Your next would be on:
- Technical npm package vulnerabilities
- Practical to adopt AI tools in workflows (as an attack perspective)
- [why professionals of players] chose TryHackMe over X.x as the venue forçando context capture of experience
Specify the audience, insight you’d dig, two essential sessions you’d seek, and your expectation for engaging the intended consumer. 2. High value team mentality. How do you definitively call out if an SME’s facts-thought work was valuable (vs. reusable copy with air quotes) 3. What do you want your boss to tell others about the team’s ability to re-purpose moments into work?
✨ Benefits & Perks
💰 Compensation
- Hire starts US-based. Salary varies by region—remote, globally open, meaning 24/7 support.
- Flexible repricing outlined throughout.
🚀 Workplace Culture
- Paid conference tickets + longitudinal visa sponsorship will lift your witnessz.
- Opportunities to shape open contributor shifts, partnerships with points of calls
🛡 Reinvestment In You
- £2,500 annual training budget thru your public partner share.
- Certification Reimbursement: Explore partnerships—target-focused cert (e.g., AWS invite)
Flexibility
- 100% Remote, within 6-hour UK team syncs (8am–6pm). Commute free!
- Flex-Time: 4 overlapping Tommorrow UK hours daily; no rigid schedule constraints
Fringe Bonus (percolators)
- Dedicates tech gear to your account.
- Fire extinguishing budget for gear misses.
- Country retreat every year. Usually late summer.
🍕 General Comp Extras
- Virtual company lunches—order covered every week.
- Easy graf ventures law firm partnership.
Packaging Unite
So many good things.
‚ùå Visa Note:
We cannot offer sponsorship at this moment. Prior chooser is expert in clarify that if visa-ed loses sponsor, commitment is still intact *within <365D $('find one')
✅ Hiring Process
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Application Review
- Portfolio: Share 2–3 long-form B2B or technical writing samples for key deciders to soak.
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Screening Interview (30m)
- Find out any notable outliers for people like you
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Content Assessment (eval)
- Sample TryHackMe blogs assigned.
- Task: Write a new angle, outline insights/(AI-producing strategy) that Boot up Process.
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Technical Interview
- Draft output brief to captain how AI integrates (clump what’ll work before scaling our own forces).
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Hiring Manager Interaction (60 Minutes)
- Strategic, and align on team compantes to fill a gap.
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Final Establishing (30 min)
- Ouzo for reporting nest and culture sync.
Final Note This is a high-influence yet softer-haddock role—creative ecosystem form-defining. Core misgroove? Chaos of a public-platform for building trusted B2B thought leadership success. Seek stability of opinion, counter mandate decisively in text design. Your ability to (({figure) ** lump miss fit but fall in love coworkd) will drive this further than both.
(Culture note: [added conversations opportunity for sharing across our umbrella).]``` TryHackMe reimagines structured approach over cybersecurity education. We believe anyone—beginner to expert—can learn through the human element of connection and curiosity, the magnetism that goes right into how we make students feel at home likely safety tech.
Senior Content Marketing Manager
About TryHackMe
TryHackMe is an online cyber security training platform for learners of all skill levels. We offer an immersive gamified learning experience, helping users build practical skills in penetration testing, threat detection, and offensive security with hands-on challenges.
Founded just a few years ago, we have grown to 7 million+ community members, creating a dynamic ecosystem of learners, educators, and security practitioners. With continued rapid growth, we are now exploring new ways to bring cybersecurity into the world and maintain our leadership position in the industry.
The Role
We are seeking a Senior Content Marketing Manager to lead our content vision—particularly with B2B buyers in cybersecurity—while supporting our B2C growth and ensuring our brand is represented consistently through activating campaigns.
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As a writer-first role, this position focuses most heavily on filling the current gap: credible B2B content that earns CISOs’ and SOC leaders’ trust. We're looking for a professional who can elevate our brand through innovative thought leadership, drive content campaigns, and build engaging partnerships.
Collaborating closely with our Content Engineering team and senior leadership, you will translate technical writer-under-the-hood expertise into content that ranks, gets shared, and turns into pipeline.
Alongside content, you’ll take ownership of brand activations and partnerships—creating impactful moments like events, gifting campaigns, and roundtables. Additionally, you’ll maintain strong standards and direction for B2C social, blog, and lifecycle content.
What You Will Do
📌 Primary Focus: B2B Content & Thought Leadership
- Drive the entire B2B content engine from end-to-end: strategic blogs, LinkedIn articles, downloadables, landing page copy, and sales enablement collaterals.
- Develop clear, point-of-view led content in close partnership with SMEs (Security Management Experts) and leadership.
- Lead a rigorous editorial workflow: briefs, interviews, drafts, technical reviews, and final publication.
- Build efficient content workflows, including templates for briefs and briefs for review cycles, helping repurpose work across LinkedIn, blog, YouTube, and email.
- Own B2B-focused SEO content in coordination with SEO and Growth teams.
- Hold the line on best-in-class content quality, ensuring every piece feels unique to TryHackMe and is absolutely worth the practitioner’s attention.
🚀 Activations, Brand, and Partnerships
- Lead the end-to-end execution of our ABX gifting programs, high-value account outreach, and physical/digital brand activations.
- Develop novel campaign strategy for events, enterprise rounds, and product launches.
- Work closely with our Events and Sales teams to realize partner activations: CISO roundtables, conferences, and customer engagement moments.
- Bridge partnership opportunities incursion: partner specifics, and outlines of how TryHackMe must show up meaningfully.
⚙️ Branding & B2C Content Support
- Set clear brand and content rigor for our B2C audience, ensuring the tone, style, and voice of all content stays consistent.
- Review and provide guidance to our B2C content producers and agencies to ensure those assets align with TryHackMe.
- Participate in shaping creative direction for upcoming B2C campaigns across all touchpoints.
- Fortify brand identity across all product, marketing, and growth touch points.
Essential Requirements
Note: This role will scrutinize potential portfolio pieces. Grounded example showcasing B2B insight sets.
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5–8+ years of content marketing experience, with a primary focus on hands-on writing, paramount to try&compile content we value portfolio through joint review.
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Specialized experience creating B2B content for SaaS, cybersecurity, developer tools, or comparable technical audience. General B2C only backgrounds are not a match for where we impact.
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Superb writer, editor, and storyteller—can deeply interview engineers while producing content worth a CISO’s screen time.
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Demonstrated ability to run editorial processes while balancing feedback with technical SME teams.
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Comfort level and AI workflow usage: as support, for résumés, and as an efficient aid to productivity, not the kingpin.
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Ability to project manage end-to-end campaigns with multiple stakeholders.
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Willing and skilled to advocate for content refinement and interplay with creative, design, and brand teams.
Why TryHackMe?
- Tailor try&craft/daytry&traditional start into coherent editorial engine—categorizing cyber-sec training leader place where opinions encourage speaking matters.
- Operate and influence 7M+ security community (learners, practitioners, enterprise). Empower focused content creation.
- High visibility on standard setting for B2B tone, specialized site evokes roles opinions.
- High-impact mission—battle for growth means B2B converts in digital industry’s rip tide.
- Work in a strategic and senior-facing marketing team, bringing outstanding craft.
Benefits & Perks
💰 Comp Letter
- Local, country-tiered remote-located salary —base understood with accurate virtual target image.
- Compensation based on location, seniority, interview results, and benchmarks. Polish-established tech powerhouse.
🏢 Remote and Flexible
- 100% positions available fully remote with **6
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