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Senior Copywriter
Company: VML
Working Model: Hybrid
Location: Sea Containers House, London
About VML
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology and diverse perspectives ignite inspiration.
Following the merger of VMLY&R and Wunderman Thompson, VML has become a global growth partner that is part creative agency, part consultancy and part technology powerhouse. With more than 30,000 people across 150+ offices in 64 markets, we create connected brands that drive growth for our clients across Brand Experience, Customer Experience and Commerce.
The Role
We're looking for a Senior Copywriter to join our creative team, working across one of the world's leading automotive groups. While much of the day-to-day work sits within CRM, we're looking for someone who thinks much bigger than the channel. Someone who is highly conceptual, passionate about ideas and able to demonstrate this through their portfolio and creative approach. You'll help create customer communications that people actually want to engage with—from email journeys and direct communications through to broader campaign thinking and integrated creative ideas. You'll understand that every customer interaction is an opportunity to tell a story, build the brand and create memorable experiences. Working alongside Creative Directors, Designers, Strategists and Experience teams, you'll help develop work that's strategically smart, beautifully crafted and creatively ambitious.
What You'll Be Doing
- Develop engaging copy across CRM channels including email, direct mail, SMS, MMS, digital experiences and customer journeys.
- Bring conceptual thinking to every brief, creating ideas that elevate customer communications beyond functional messaging.
- Collaborate with creatives, designers, strategists and client teams to develop integrated campaigns.
- Write copy that balances creativity with performance, delivering work that strengthens both brand and customer engagement.
- Develop distinctive brand voices across multiple automotive brands.
- Present creative ideas confidently to internal teams and clients where required.
- Ensure consistency of tone, messaging and storytelling across every touchpoint.
- Use customer insight and behavioural data to inform creative decisions without compromising the strength of the idea.
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What We're Looking For
We're looking for someone who can demonstrate both conceptual creativity and craft excellence.
You'll ideally have:
- A portfolio showcasing strong conceptual thinking alongside exceptional copywriting.
- Experience developing integrated creative ideas, not just campaign execution.
- Excellent writing skills across long and short-form copy.
- Experience creating CRM communications including email, lifecycle marketing and customer journeys.
- The ability to adapt tone of voice across multiple premium brands.
- Confidence working collaboratively within multidisciplinary creative teams.
- Strong presentation and storytelling skills.
- A genuine curiosity about culture, technology, customer behaviour and emerging creative trends.
Experience within automotive or premium brands would be beneficial but isn't essential.
Key Responsibilities
- Develop creative concepts as well as delivering best-in-class copy across CRM and digital channels.
- Express ideas with clarity, originality and craft while remaining true to each brand's voice.
- Push creative thinking beyond execution, bringing fresh ideas to every brief.
- Collaborate with Creative Directors, Designers and Strategists to produce integrated creative solutions.
- Present creative work with confidence and articulate the thinking behind your ideas.
- Maintain exceptional attention to detail while delivering work at pace.
- Identify opportunities to elevate customer communications creatively throughout the customer journey.
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Why This Role?
This is an opportunity to work on a globally recognised automotive brand, creating work that reaches millions of customers. We're looking for someone who enjoys the craft of writing but is equally excited by developing ideas. Someone who believes CRM can be just as creative as any brand campaign and wants to help raise the standard of customer communications through outstanding conceptual thinking.
What's in it for you?
Aside from a generous annual leave allowance and pension allowances, you will have access to a whole host of other benefits and activities such as:
- Life Assurance
- Permanent Health Insurance
- Bupa
- Flexible hybrid-working schedule
- Enhanced family friendly policies
- Well-being Programme
- Employee Assistance Support
- Cycle to work scheme
- Eye Care and Glasses Vouchers
- Season Ticket Loan
- WPP Discounts
You will also have a clear long-term career development plan and access to our learning and development activities and online learning platforms.
Our Commitment to Diversity, Equity & Inclusion
VML is an equal opportunity employer and considers applicants for all positions without regard to race, colour, religion or belief, sex, age, national origin, citizenship status, marital status, military/veteran status, genetic information, sexual orientation, gender identity or physical or mental disability. We believe in creating a dynamic work environment that values diversity and inclusion and strives to recruit a diverse slate of candidates to help us achieve that goal. If you are unable or limited in your ability to access our career site as a result of a disability, we will be happy to assist you. Please contact our People Team at melissa.morton@vml.com to request an alternate accommodation. Please note that only requests for an employment application accommodation will be returned.
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