RemotelyTalents
Senior Creative Strategist - 26072202
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Creative Strategist
We're looking for a Creative Strategist who lives and breathes direct-response advertising. Someone who can spot winning creative angles before competitors do, turn customer insights into high-converting scripts, and collaborate with editors and designers to produce ads that scale.
This is not a role for someone who simply writes copy. You'll own the strategy behind the creative, using research, data, and AI to consistently produce winning concepts.
Our client is a DTC brand house that builds, owns, and scales consumer brands across 12+ e-commerce stores worldwide in the supplements, apparel, and lifestyle industries.
We're a lean, high-performing team that moves quickly, tests aggressively, and values ownership over bureaucracy.
The Kind of Creative You'll Build
You'll create concepts similar to (and ideally better than):
- AI UGC Talking Head Ads
- AI Product Integration Videos
- 3D Animated Ads
- Long-form Direct Response Video Scripts
- Advertorials & Landing Pages
- Static Meta Ads
What You'll Do
As our Creative Strategist, you'll own the creative process from research to execution.
Research & Strategy
- Conduct deep customer avatar research
- Analyze competitors and Meta Ad Library every week
- Discover fresh marketing angles and winning positioning
- Identify new hooks, mechanisms, and messaging opportunities
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Creative Development
- Write high-converting scripts for:
- Short-form ads
- Long-form VSLs
- AI UGC videos
- Static ads
- Write landing pages, advertorials, and listicles
- Create detailed creative briefs that clearly communicate the vision
Creative Production
- Direct video editors, graphic designers, and copywriters
- Ensure every asset aligns with the strategy
- Collaborate closely throughout production
Performance Optimization
- Analyze creative performance data
- Identify why ads win or lose
- Turn insights into better creative iterations
- Continuously test new concepts and messaging
AI Workflow
- Use AI tools to accelerate:
- Research
- Ideation
- Script writing
- Concept generation
- Apply human judgment to refine outputs into compelling, high-performing ads
We're Looking For Someone Who...
- Is obsessed with direct-response marketing
- Makes creative decisions based on data—not opinions
- Has successfully scaled winning ads and can explain exactly why they worked
- Thinks strategically before writing
- Writes clear, actionable briefs that eliminate confusion
- Works independently and takes ownership
- Loves testing, learning, and improving
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Requirements
- 3+ years of experience in Creative Strategy, Performance Marketing, or Direct Response Copywriting for DTC brands
- Proven experience creating winning Meta ad concepts
- Experience working directly with video editors and creative teams
- Strong understanding of ad metrics and creative performance analysis
- Excellent written and spoken English
- AI-native mindset with daily use of AI tools for research and creative workflows
- Available to work with at least 6 hours overlap between 9:00 AM–6:00 PM (GMT+3)
Nice to Have
- Experience in supplements, health, beauty, apparel, or consumer products
- Experience creating AI-generated UGC ads
- Familiarity with Meta Ads Manager and Ad Library
- Knowledge of direct-response frameworks (AIDA, PAS, Hormozi-style offers, etc.)
- Experience using AI creative tools such as ChatGPT, Claude, Gemini, Midjourney, Runway, or similar
Benefits
After successfully completing your 2-month probation, you'll receive:
- 🌴 18 days of paid vacation annually
- 🤒 5 paid sick days
- 🩺 Health insurance after 6 months
- ✈️ International company retreat after 6 months
- 🎄 Christmas bonus after 3 months
- 📈 Salary reviews and promotion opportunities every 6–12 months
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