Major Players | B Corp™
Senior Creative Strategist
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Job Title: Senior Creative Strategist @ World-Leading Agency
Location: UK (Remote / Hybrid)
Job Type: Full-Time, Permanent
Salary: £50,000 - £60,000
A world-leading agency, managing several brands across fitness, fashion, beauty, nutrition, wellness, and education, is looking for a Creative Strategist to sit at the intersection of performance, psychology, and paid social.
This isn't a brand role. It's a performance role. You'll own creative strategy across a portfolio of brands, building structured testing frameworks, writing copy that converts, and driving measurable improvements in CPA and ROAS across Meta and TikTok.
If you're obsessed with what makes ads work, thrive in a fast-paced, high-output environment, and want to work across some of the most culturally relevant brands in the creator economy, this is the one.
Key Responsibilities
- Lead creative strategy across paid social for a portfolio of 5–6 creator brands
- Build and execute structured creative testing frameworks: hooks, formats, angles
- Write high-converting copy across all formats, hooks, ad copy, scripts, VSL outlines
- Brief video editors and designers with precision and clarity
- Use Motion and Foreplay to track performance and build a living creative intelligence system
- Deliver weekly creative performance reports: what's winning, what's dead, what's next
- Manage ad accounts end-to-end: uploading creatives, targeting, reporting
- Reduce CPAs and increase spend efficiency across all accounts you manage
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Skills & Experience Required
- 3+ years in creative strategy or performance creative, ideally within digital products or creator brands
- Demonstrable track record of improving paid social performance through creative, with numbers
- Strong copywriting across formats: hooks, scripts, VSL, direct response
- Hands-on experience with Motion and Foreplay
- Deep understanding of Meta and TikTok paid social ecosystems
- Experience briefing and directing video editors and designers
- Comfortable working across multiple brands simultaneously with different voices
Why Apply?
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- Work across a portfolio of high-profile brands with real commercial impact
- Remote-first with optional London office access
- Strong progression opportunities as the team scales
- High-ownership role with direct revenue impact
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity, and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates, and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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