Better Placed Ltd - A Sunday Times Top 10 Employer!
Senior CRM Executive
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Senior CRM Executive
CRM Executive (B2C) Lancashire, Hybrid working (4 days in the office, 1 WFH)
The brand: Huge consumer brand £multi-million+ turnover business, with continued growth YOY Private equity backed Continued investment (back into their employees and new head count, technology and resource) Fast paced, progressive and risk taking.
Key responsibilities include: Support the brands overall CRM strategy, tracking it’s performance and keeping CRM as a key channel as part of the overall digital strategy. Ensure the database is segmented effectively for targeted campaigns. Multi-channel campaign planning and execution, as well as setting up automation and segmentation. Managing CRM workflow. Considerations include automation, new segmentation, A/B testing. Optimise the retention strategy for the brand, building customer loyalty. Support on the creative and content of the email campaigns, and CRM campaigns. Report on CRM campaign success and improvements and strategic aims. Communicating findings to senior stakeholders within the business Confidence in seeing your vision through. Including investment in tech & resource. Support of the wider Digital Marketing team, but mentor of 2x CRM Executives
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Ideal candidate will have the following skills and experiences: Extensive experience within CRM, including eCRM and core acquisition automation programmes. 3+ years within CRM, working on a number of different ESP is ideal. Creative campaign delivery and content. Automation and workflow experience and confidence in managing these areas. Knowledge of customer segmentation. Experience within with data, data in separate teams to create a single customer view.
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