Major Players | B Corp™
Senior CRM Executive
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Job Title: Senior CRM Executive @ Fast-growing, D2C lifestyle brand
Location: West London, 3x days in the office
Job Type: Full-Time, Permanent
Salary: £35,000 - £42,000 DOE
A fast-growing D2C lifestyle brand is looking for a commercially driven Senior CRM Executive to take full ownership of email and SMS marketing, with a focus on customer retention, engagement, and lifetime value.
This is a brand with a strong, loyal customer base and ambitious growth plans, offering the opportunity to own CRM strategy end-to-end as the sole specialist in the function. You'll work closely with Graphics, Merchandising, Ecommerce, and Digital Analytics teams to deliver personalised, insight-led campaigns that drive real commercial impact.
Please note: there is a defined handover period for this role, with the current post holder leaving in early September 2026. Candidates who can start promptly to allow for a minimum one-week handover will be prioritised.
Key Responsibilities
- Own end-to-end delivery of BAU and automated email and SMS campaigns, alongside other retention and conversion activity
- Manage the CRM campaign calendar across the business, keeping deadlines and priorities visible
- Build and optimise automated journeys, including welcome, nurture, and reactivation flows
- Use customer data and segmentation to personalise and target campaigns
- Run A/B testing across subject lines, creative, and CTAs to continuously improve performance
- Report on CRM performance and translate insights into actionable optimisation
- Partner cross-functionally with Graphics, Merchandising, Ecommerce, and Digital Analytics teams
- Identify and implement new retention opportunities across additional channels
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Skills & Experience Required
- 2+ years' experience in a CRM or email marketing role, ideally within ecommerce or direct-to-consumer
- Hands-on experience with ESPs and marketing automation platforms, including building, testing, and optimising campaigns
- Commercially minded and analytical, comfortable using data to drive optimisation
- Confident working autonomously as a sole CRM specialist
- Experience briefing creative teams as well as building emails yourself
- Own-brand retail or founder-led business experience a plus
- Strong, persuasive communicator with excellent attention to detail
Why Apply?
- Own CRM strategy end-to-end as the sole specialist, with real autonomy from day one
- Join a fast-growing, founder-led brand with a passionate, loyal customer base
- Work cross-functionally with senior stakeholders across Growth, Digital, and Merchandising
- Genuine opportunity to shape and grow the CRM function as the business scales
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If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity, and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates, and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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