Holland & Barrett
Senior CRM Executive
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Join our team and be part of a company that truly lives its values. With our expertise and commitment to innovation, we aim to build trust and make health and wellness accessible to all. By fostering inclusivity and care, we work collaboratively to improve the well being of our colleagues, customers and communities.
We're hiring a Senior CRM Executive at Holland & Barrett to lead the delivery of high impact CRM campaigns across email, app and push.
This role exists to solve a real challenge. We need someone who can step in and confidently own CRM campaign delivery from day one across email, app and push. Experience with CRM automations would be an advantage, but our priority is finding someone who can execute high quality campaigns at pace.
If you're someone who enjoys building, optimising and seeing the direct impact of your work, this is a genuinely high ownership role.
This role will be offered on a fixed term basis (12 months).
Based in Nuneaton, hybrid - 2 x office days per week
The Role
- Lead end to end CRM campaigns at pace, turning commercial objectives into customer led creative delivered seamlessly across email, app and push.
- Support the delivery and optimisation of CRM automations and lifecycle journeys.
- Drive advanced segmentation, targeting and personalisation using customer data, CDP integrations and dynamic content logic.
- Own performance reporting and insight read outs, translating data into clear optimisation actions.
- Proactively identify opportunities to improve automation coverage, scalability and campaign effectiveness.
- Act as CRM SME in cross functional projects, representing the channel with confidence and clarity.
- Support loyalty communications delivery and optimisation.
- Champion best practice, mentor junior team members and uphold high QA and execution standards.
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The Person
- Proven experience in CRM, retention or lifecycle marketing, ideally within a multi channel retail or ecommerce environment.
- Strong experience delivering end to end CRM campaigns.
- Experience using an email service provider to execute CRM campaigns.
- Strong analytical mindset with the ability to turn data into actionable insight.
- Comfortable working autonomously, prioritising delivery and managing stakeholders.
- Collaborative, proactive and passionate about customer first communication.
Desirable
- Experience using Braze or a similar ESP such as Dotdigital, Klaviyo or Salesforce Marketing Cloud.
- Experience building CRM automations and lifecycle journeys.
- Experience with CDP driven segmentation, dynamic content and personalisation
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What we offer
Our Benefits for this role include, but not limited to:
- H&B Employee Discount - 25%
- Pension company contribution
- Exclusive benefits, free advice and savings from a range of retailers and providers
- And many more!
We're passionate about helping every colleague thrive across all dimensions of wellbeing, and we're committed to having a diverse and inclusive workplace. In line with our EPIC values (Expertise, Pioneering, Inclusive, Caring), we embrace and actively celebrate all our colleagues' unique and varying experiences, backgrounds, identities and cultures - I am me, we are H&B.
Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s).
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