Major Players | B Corp™
Senior CRM & Loyalty Manager
How your CV stacks up
Upload your CV to see how well it fits this job role
?%
Job Title: Senior CRM & Loyalty Manager @ Iconic Retail Brand
Location: London (2 days in-office)
Job Type: Full-Time, Permanent
Salary: £65,000 - £75,000 DOE
A much-loved brand with a genuinely loyal customer base is looking for a Senior CRM & Loyalty Manager to lead and evolve its loyalty programme. This is a high-profile, high-visibility role at the heart of the business. You'll own the loyalty proposition end-to-end, from strategy and innovation through to performance, reporting and analysis, while also leading on customer journeys and mobile messaging across the wider CRM function.
You'll manage a small, established team, working closely with CRM analytics, audience and systems, trade email, digital marketing, ecommerce and retail stakeholders. This is a role for someone who's as comfortable getting technical with the MarTech stack as they are thinking commercially about where the next opportunity sits.
Key Responsibilities
- Define and deliver CRM and loyalty strategy in partnership with the wider digital team
- Lead, mentor and support a team delivering automated and triggered lifecycle campaigns
- Own loyalty programme development, innovation and economic model (tiers, rewards, benefits, promotions)
- Deliver CRM and loyalty-led personalisation across email, web and stores
- Define, deliver and QA CRM and loyalty IT projects, troubleshooting issues as they arise
- Run test-and-learn activity (including multivariate testing) and implement learnings
- Monitor and report on performance and KPIs, sharing insight with the wider business
- Drive acquisition, retention, engagement and value across the loyalty base
- Build and manage relationships with CRM and loyalty third parties
- Educate and train retail, CX and the wider business on CRM and loyalty best practice
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
Skills & Experience Required
- Strong Salesforce experience across Marketing Cloud and Loyalty Management (or an enterprise-level equivalent platform)
- Proven experience managing loyalty schemes and campaign management end-to-end
- Technical understanding of CRM logic, segmentation, data flow and platform integrations
- Strong data literacy with the ability to translate insight into commercial action
- Experience building customer lifecycle journeys and personalisation at scale
- Confident stakeholder management and mentoring experience
- Strong academic background preferred, though not essential
Why Apply?
Get help with your application
Your very own career expert that helps elevate your application to the next level.
- Take full ownership of a well-established, much-loved loyalty programme
- High-profile role with real visibility across the business
- Lead and develop a growing CRM and loyalty team
- Hybrid working with regular, fully-expensed travel to the wider team
- Genuine strategic influence with a supportive, low-ego leadership team
- Excellent benefits including generous product discount, extra holiday and wellbeing support
If you would like a confidential chat about this role or your next career move, please get in contact with: coco.young@majorplayers.co.uk
Major Players are the UK's leading digital, marketing, and creative talent agency, and over the last 30 years we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law.
For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Location